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Struktur und die Unternehmensstrategien von Kiosken und Tankstellenshops in Deutschland

Struktur und die Unternehmensstrategien von Kiosken und Tankstellenshops in Deutschland

          
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About the Book

Inhaltsangabe: Einleitung: In jüngster Zeit wird in Deutschland viel über den Trend zu Convenience Stores gesprochen und geschrieben. Diese existieren bereits seit vielen Jahren in den USA. In Deutschland bestehen Bemühungen, diesen Begriff im Sprachgebrauch zu verankern. Auch Kioske und Tankstellenshops werden als Convenience Stores bezeichnet. In dieser Arbeit wird auf diesen Begriff bewußt verzichtet, da die Begriffe begehbare Kioske bzw. Tankstellenshops ebenso zweckdienlich sind. Die vorliegende Arbeit betrachtet die Struktur und die Unternehmensstrategien von Kiosken und Tankstellenshops in Deutschland. Sie stützt sich vor allem auf Beobachtungen aus der Praxis. Die Kioske zeigen sich in Deutschland sehr unterschiedlich. Es sind kaum übergreifende, einheitliche Konzepte anzutreffen. Deshalb werden die Struktur und die Unternehmensstrategien der Kioske vor allem anhand der betrachteten Unternehmen analysiert. Die großen Mineralölgesellschaften "lernen'' im Markt der Tankstellenshops schnell voneinander. Individuelle Konzepte sind kaum anzutreffen. Aus diesem Grund werden die Tankstellenshops teilweise übergreifend dargestellt. Gang der Untersuchung: Die vorliegende Arbeit gliedert sich in sechs Kapitel. Im ersten Kapitel werden die allgemeinen Grundlagen erläutert. Neben den Begriffserklärungen wird auch die historische Entwicklung beschrieben, eine Typologisierung aufgestellt und die Frage diskutiert, wie groß die Bedeutung von Kiosken und Tankstellenshops als Impulskaufstätte ist. Das zweite Kapitel enthält die allgemeinen Rahmenbedingungen und Marktdaten für Kioske und Tankstellenshops. Neben einem Überblick über den Kiosk- und Tankstellenshop-Markt in Deutschland, wird hier vor allem auf das Ladenschlußgesetz als wichtigste rechtliche Rahmenbedingung eingegangen. Ausgewählte Aspekte der Grundstruktur-, Markt- und Faktorkombinationspolitik werden in den Kapiteln drei bis fünf dargestellt. Das sechste Kapitel faßt die wichtigsten Ergebnisse zusammen. De


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Product Details
  • ISBN-13: 9783838602646
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 148 mm
  • ISBN-10: 3838602641
  • Publisher Date: 25 Aug 1997
  • Height: 210 mm
  • No of Pages: 170
  • Series Title: German
  • Weight: 231 gr


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