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Stratégie marketing pour les managers

Stratégie marketing pour les managers

          
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About the Book

STRATEGIE MARKETING POUR LES MANAGERS Comment les responsables marketing peuvent-ils exceller sur un marché turbulent ? Ce succès est possible lorsqu'ils appliquent la stratégie marketing pour les managers. Ce livre vous montrera comment faire de même dans votre organisation. Bien que la plupart des managers ne soient pas conscients qu'une stratégie claire et articulée peut faire des merveilles, le succès sur le marché d'aujourd'hui dépend de la réussite dès la première fois en concevant la bonne stratégie pour une opération commerciale. Ce livre nous rappelle qu'une stratégie peut faire des miracles et déboucher sur des performances de premier ordre pour une organisation. Il s'agit donc d'une lecture indispensable pour les managers en exercice ainsi que pour les étudiants de niveau supérieur et inférieur qui souhaitent gérer efficacement leurs organisations et améliorer leurs compétences en marketing. Le succès en marketing ne se produit pas dans le vide; il se produit lorsque les managers sont capables de faire avancer les choses. C'est pourquoi Margaret Oloko montre comment les managers et les étudiants peuvent surmonter les dynamiques du marché en constante évolution qui est aujourd'hui engendré par la mondialisation et le changement technologique. La magie consiste donc à concevoir une stratégie appropriée pour s'adapter à chaque situation sur le marché.


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Product Details
  • ISBN-13: 9786206893011
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 244
  • Spine Width: 14 mm
  • Width: 152 mm
  • ISBN-10: 6206893014
  • Publisher Date: 29 Nov 2023
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 363 gr


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