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Strategisches Management professioneller Fußballclubs und Erstellung einer beispielhaften Balanced Scorecard

Strategisches Management professioneller Fußballclubs und Erstellung einer beispielhaften Balanced Scorecard

          
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About the Book

Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Universität Trier, Sprache: Deutsch, Abstract: Die Kommerzialisierung des Sports hat dazu geführt, dass sich ehemals ehrenamtlich geführte Vereine bezüglich ihres Umsatzes und der Mitarbeiterzahl längst zu mittelständischen Unternehmen entwickelt haben. Neben der Konkurrenz um sportlichen Erfolg rückt dadurch für die Clubs zunehmend der stetig steigende wirtschaftliche Wettbewerb in den Fokus. Im Mittelpunkt steht dabei eine strategische Neuausrichtung und deren Teilaspekte, z.B. die Fokussierung auf Kernkompetenzen, Kostensenkungsprogramme, Business Reengineering sowie die Hebung und der Ausbau von Erfolgspotenzialen. Da es bisher jedoch wenige Überlegungen zu strategischem Management bei Fußballclubs gibt, gilt es zunächst folgende Frage zu beantworten: - Welche Besonderheiten müssen beim strategischen Management eines Fußballunternehmens berücksichtigt werden? Ein Instrument, das im strategischen Management vor allem bei der Strategieimplementierung eingesetzt wird, ist die Balanced Scorecard (BSC). Bei Unternehmen, die bisher noch nicht nach einer einheitlichen Strategie geführt werden, kann sie darüber hinaus auch bei der Strategieentwicklung helfen. Da dies bei einer Mehrzahl der Fußballclubs der Fall sein dürfte, wird im zweiten Teil der Arbeit folgende Frage geprüft: - Wie kann, unter Berücksichtigung der erörterten Besonderheiten, eine BSC zur Strategieumsetzung bei einem Fußballunternehmen ausgestaltet sein?


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Product Details
  • ISBN-13: 9783640862481
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3640862481
  • Publisher Date: 14 Mar 2011
  • Height: 210 mm
  • No of Pages: 96
  • Series Title: German
  • Weight: 136 gr


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