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Strategisches Management in der Sozialen Arbeit. Eine Unternehmensanalyse der Maternus Kliniken AG

Strategisches Management in der Sozialen Arbeit. Eine Unternehmensanalyse der Maternus Kliniken AG

          
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About the Book

Wissenschaftlicher Aufsatz aus dem Jahr 2018 im Fachbereich Gesundheit - Pflegewissenschaft - Pflegemanagement, Sprache: Deutsch, Abstract: Bedingt durch den medizinischen Fortschritt, werden die Menschen in Deutschland immer älter. Dadurch steigt aber auch das Risiko einer körperlichen oder geistigen Beeinträchtigung, die Hilfen im Alltag erfordert. Die familiäre Entwicklung geht dahin, dass es immer mehr getrennte Haushalte gibt, in den wenigsten Familien besteht noch ein Zusammenleben mit den Eltern und Großeltern unter einem Dach. Hinzu kommt der sogenannten "Heimsogeffekt". Doch was muss man darunter verstehen? Aufgrund der Tatsache, dass heutzutage viele erwerbstätige Frauen bis in das hohe Alter arbeiten, haben sie in vielen Fällen keine Zeit, die Pflege ihrer Angehörigen sicherzustellen. Somit ist ein Wegfall der potentiellen häuslichen Pflege innerhalb der Familie zu registrieren. Das führt zu der Notwendigkeit von professioneller Pflege und Betreuung. Gleichzeitig haben wir in Deutschland ein Finanzierungsproblem der Gesundheitsdienstleister, da es bedingt durch die sinkenden Geburtenraten immer weniger Einzahler in das soziale Sicherungssystem gibt. Dennoch ist das Rheinische-Westfälische Institut für Wirtschaftsforschung der Meinung, dass der Pflegemarktsektor innerhalb des Gesundheitswesens in Zukunft stark anwachsen wird. Derzeitig ist der Pflegemarkt die viertgrößte Gesundheitsbranche im Gesundheitswesen. Trotz aller Schwierigkeiten im Pflegemarktsektor hat es die Maternus Kliniken AG geschafft, sich gewinnbringend auf diesem Markt zu positionieren. Wie sie das geschafft hat, soll in der vorliegenden Arbeit mit Hilfe des "Strategischen Managements" als Analyseinstrument untersucht werden. Um sich dem Thema zu nähern, wurde die Arbeit in drei Kapitel aufgeteilt. Im ersten Kapitel wird das Unternehmen vorgestellt und es werden wichtige Eckdaten genannt, die mit dem Erfolg des Unternehmens einhergehen. Im zweiten Kapitel wird eine Umweltanalyse durc


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Product Details
  • ISBN-13: 9783668716797
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 366871679X
  • Publisher Date: 29 May 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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