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Strategisches Management in 100 Minuten: Im Sprint mit Spaß zum Wesentlichen für alle

Strategisches Management in 100 Minuten: Im Sprint mit Spaß zum Wesentlichen für alle

          
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About the Book

Strategisches Management in 100 Minuten
Im Sprint mit Spaß zum Wesentlichen für alle

Langstrecke für alle ist out!
Unsere Gegenwart ist geprägt von Schnelligkeit, Kurzlebigkeit und atemraubendem Fortschritt.
Vertieftes Wissen bleibt zunehmend Spezialisten vorbehalten.
Die Anzahl komplexer Abhandlungen zum Thema Strategisches Management ist unüberschaubar.

Dieses Buch ist anders: Es ist mit 100 Seiten auf das absolut Wesentliche komprimiert und überaus eingängig geschrieben.
Es richtet sich an interessierte Jugendliche, Studierende aller Studienrichtungen, Leute aus der Praxis, Selbständige und alle, die den Überblick behalten wollen.
Verfasst von Autoren, die auch Langstrecke können und deshalb wissen, welches die "Big Points" sind!

In diesem Sinne: Auf die Plätze, fertig, los!

Stimmen zum Buch
"Dieses Buch ist wirklich innovativ und einzigartig: Auf exakt 100 Seiten gibt es einen hervorragenden Überblick über das Strategische Management. Es ist darüber hinaus in einem lebendigen und klaren Stil geschrieben. Das beste Buch für alle, die sich das Wesentliche zum Thema aneignen wollen."
Univ.-Prof. Dr. Christian Scheiner, Direktor des Instituts für Entrepreneurship und Business Development, Universität zu Lübeck

"In einem Wort: Einzigartig. In zwei Worten: Große Klasse. In einem Satz: Dieses leicht zu lesende Buch setzt einen neuen Standard, wenn es darum geht, ein komplexes Thema für alle so eingängig aufzubereiten, dass man wirklich Spaß hat am Wissenserwerb. Gewonnen und Ziel erreicht!"
Christoph Schweizer, Managing Director, TraveKom GmbH

Die Autoren
Svend Hollensen ist Associate Professor für Internationales Marketing an der University of Southern Denmark. Er ist Autor von weltweit veröffentlichten Lehrbüchern und mehreren Artikeln in renommierten Zeitschriften. Svend Hollensen hat auch als Berater für mehrere multinationale Unternehmen sowie für globale Organisationen wie die Weltbank gearbeitet.

Marc Opresnik ist u. a. Professor für Marketing an der Technischen Hochschule Lübeck sowie Mitglied des Direktoriums beim SGMI Management Institut St. Gallen und TEDx Speaker. Er ist Chief Research Officer bei Kotler Impact Inc. und globaler Co-Autor von Marketinglegende Philip Kotler. Mit seiner langjährigen internationalen Erfahrung ist Marc Opresnik einer der weltweit renommiertesten Marketing-, Management- und Verhandlungsexperten.


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Product Details
  • ISBN-13: 9798541785098
  • Publisher: Independently Published
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Im Sprint mit Spaß zum Wesentlichen für alle
  • Width: 152 mm
  • ISBN-10: 8541785092
  • Publisher Date: 05 Aug 2021
  • Height: 229 mm
  • No of Pages: 122
  • Spine Width: 7 mm
  • Weight: 190 gr


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