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Strategisches Management als Erfolgsfaktor eines Unternehmens

Strategisches Management als Erfolgsfaktor eines Unternehmens

          
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About the Book

Diplomarbeit aus dem Jahr 2018 im Fachbereich Ingenieurwissenschaften - Wirtschaftsingenieurwesen, Note: 2,0, Hochschule Mittweida (FH), Sprache: Deutsch, Abstract: Diese Diplomarbeit befasst sich mit der Thematik, wie strategisches Management einen langfristigen Unternehmenserfolg generieren kann. In einer schnelllebigen Umwelt müssen sich Unternehmen ständig verändern, um im Wettbewerb bestehen zu können. Neben motivierten und leistungsstarken Mitarbeitern muss laufend an neuen Innovationen und verbesserten Produkten gearbeitet werden, um eine hohe Kundenzufriedenheit erreichen zu können. In dieser Arbeit wird ein theoretischer Ablauf des strategischen Prozesses unter Anwendung eines idealtypischen Prozessmodells dargestellt. Dabei wird die Relevanz der einzelnen Prozessschritte deutlich gemacht und wichtige Faktoren, die wesentlichen Einfluss auf den Erfolg einer Strategie haben, erarbeitet. Strategisches Management ist ein Begriff der Betriebswirtschaftslehre, der seit 1970 immer mehr an Bedeutung gewinnt. Strategisches Management hat einen entscheidenden Einfluss auf die strategische Ausrichtung und somit die Entwicklung eines Unternehmens. Das Ziel ist es, eine vorteilhafte Position im Wettbewerb zu erlangen und zu erhalten, was in weiterer Folge einen langfristigen Unternehmenserfolg ermöglicht. Dabei muss stets eine Bewertung der Umwelt und der intern vorhandenen Kompetenzen stattfinden, um die Strategie an die Gegebenheiten anpassen zu können. Strategisches Management dient mit seinen Entscheidungen nicht dazu, einen bestimmten Vorgang in einem Unternehmen zu veranlassen, sondern zielt darauf ab, Erfolgspotentiale für die Zukunft zu generieren.


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Product Details
  • ISBN-13: 9783668871847
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 116
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3668871841
  • Publisher Date: 12 Feb 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 163 gr


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