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Strategischer Markteintritt und Marktgestaltung. Der chinesische Telekommunikationsmarkt für Basisdienste

Strategischer Markteintritt und Marktgestaltung. Der chinesische Telekommunikationsmarkt für Basisdienste

          
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About the Book

Masterarbeit aus dem Jahr 1999 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Fachhochschule für Wirtschaft Berlin, Sprache: Deutsch, Abstract: Die schnelle Verbreitung von Informationstechnologien und die Globalisierung von Kommunikationsnetzwerken haben weltweit zu einer revolutionären Veränderung von Kommunikationsstrukturen geführt; die Telekommunikation (TK) gehört zu den stärksten Wachstumsbranchen. Die Veränderungen sind aber nicht nur technologischer, sondern auch institutioneller Natur - mit weitreichenden Konsequenzen für die in diesem Sektor tätigen Unternehmen. In der Vergangenheit wurden notwendige internationale Dienstleistungen unter bilateralen Abkommen zwischen nationalen Monopolen erbracht. Heute haben die Liberalisierung des Welthandels und die Deregulierungen auf den einzelnen Märkten den Konkurrenzdruck erhöht und so zu einer stärkeren Internationalisierung geführt. TK-Dienstleistungen sind zu einem handelbaren Gut geworden. Während in den USA eine internationale Ausrichtung der TK-Unternehmen schon früh zu beobachten war, sind die Auswirkungen in Europa im Wesentlichen erst in der letzten Dekade zu spüren. In Asien ist eine sehr heterogene Entwicklung zu beobachten. In China stellen - trotz aller Erfolge seit Beginn der Modernisierungs- und Öffnungspolitik 1979 - Engpässe im Infrastrukturbereich ein großes Hindernis dar. Und obwohl der Zusammenhang zwischen Kommunikationsinfrastruktur und wirtschaftlicher Entwicklung klar ist - die Richtung der chinesischen Politik ist es nicht. Einerseits sollen die Potentiale des globalen Handelssystems und neuer Technologien für die eigene Entwicklung ausgeschöpft werden. Andererseits hält die Führung in diesem Sektor an den herkömmlichen Strukturen einer straffen Kontrolle über die nationale Industriepolitik und einem stark zentralistischem Kommunikationsmonopol fest. Und wie reagieren ausländische Telefongesellschaften in diesem Umfeld? Warum sollte ein Markteintritt st
About the Author: Nach einigen Stationen in der Telekommunikationsbranche setzt Almut Stielau seit 2001 ihre interdisziplinäre Denke als Consultant in verschiedenen Branchen und Funktionen ein: zunächst in Top-Management Beratungen, danach auf selbstständiger Basis. Neben Strategieentwicklung und IT Transformation wurde das Thema Nachhaltigkeit zu einem weiteren Beratungsschwerpunkt. Zuvor studierte Almut Stielau Ostasienwissenschaften in Bochum, Taipei und Berlin. Akademischer Hintergrund & Abschlussarbeiten: Certificate of Advanced Studies (CAS) Social Mgmt. / Social Responsibility. "Entwurf eines Referenzmodells für die Einführung eines Sozialmanagement-Systems auf der Grundlage einer standardisierten Projektmanagement-Methode." ZHAW Zürich (2009) Note: ausgezeichnet. MBA. "Strategischer Markteintritt und Marktgestaltung: Der chinesische Telekommunikationsmarkt für Basisdienste". FHW Berlin (2000) Note: 1,4. M.A. Sinologie, VWL und Politologie. "Der wirtschaftliche Integrationsprozess zwischen China, Hongkong und Taiwan". FU Berlin (1995) Note: sehr gut.


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Product Details
  • ISBN-13: 9783668025851
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 122
  • Series Title: German
  • Weight: 172 gr
  • ISBN-10: 3668025851
  • Publisher Date: 16 Sep 2015
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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