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Strategische Positionierung von kleinen und mittleren Unternehmen durch Entwicklung von Differenzierungsstrategien: Grundlagen, Konzept und Methodik an einem Praxisbeispiel

Strategische Positionierung von kleinen und mittleren Unternehmen durch Entwicklung von Differenzierungsstrategien: Grundlagen, Konzept und Methodik an einem Praxisbeispiel

          
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About the Book

Masterarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,3, Hochschule Wismar (Institut für Unternehmensbesteuerung und Consulting), Veranstaltung: Master of Business Consulting, Sprache: Deutsch, Abstract: Dieses Buch beschäftigt sich mit der strategischen Positionierung von KMU durch Entwicklung von Differenzierungsstrategien. Durch Differenzierung werden die gewünschten Vorteile im Wettbewerb geschaffen. Diese Wettbewerbsvorteile überzeugen den Kunden, für qualitativ hochwertige Leistungen auch den dafür geforderten Preis zu bezahlen. Hierbei geht der Autor auf die notwendigen wissenschaftlichen Grundlagen des Strategischen Managements ein und veranschaulicht diese durch zahlreiche Abbildungen und Grafiken. Die Theorie mündet in einem umfassenden Konzept, welches an einem Praxisbeispiel dargestellt wird. Das Konzept ist so aufgebaut, dass es von jedem Unternehmer unabhängig von Ausgangslage, Branche und Unternehmensgröße anwendbar ist. Dieses Buch ist ein Muss für jeden erfolgsorientierten Unternehmer und Manager.


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Product Details
  • ISBN-13: 9783656202387
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 127 gr
  • ISBN-10: 3656202389
  • Publisher Date: 07 Jun 2012
  • Height: 210 mm
  • No of Pages: 88
  • Series Title: German
  • Sub Title: Grundlagen, Konzept und Methodik an einem Praxisbeispiel
  • Width: 148 mm


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Strategische Positionierung von kleinen und mittleren Unternehmen durch Entwicklung von Differenzierungsstrategien: Grundlagen, Konzept und Methodik an einem Praxisbeispiel
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