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Strategische Neuausrichtung von Elektrizitätsversorgungsunternehmen im liberalisierten Strommarkt Europas

Strategische Neuausrichtung von Elektrizitätsversorgungsunternehmen im liberalisierten Strommarkt Europas

          
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About the Book

Inhaltsangabe: Problemstellung: Bis vor kurzem war auf dem europäischen Strommarkt von Wettbewerb weit und breit nichts zu sehen. Die Elektrizitätsversorgungsunternehmen befanden sich entweder im Besitz des Staates oder des Landes, wodurch sie die Stellung eines natürlichen Monopols inne hatten. Dies bedeutete, dass das EVU als Produzent, Verteiler und Händler gleichzeitig agierte. Ein Anbieterwechsel war in dieser Zeit nicht möglich gewesen. Der Kunde musste seinen Strom, von dem ihm zugeteilten Anbieter und zu einem fix vorgegebenen Preis beziehen. Mit der Schaffung des europäischen Wirtschaftsraumes wurde versucht, diesem Dilemma ein Ende zu setzen. Nach der Liberalisierung des Telekommunikationsmarktes wurde im europäischen Parlament auch die Öffnung des Strommarktes beschlossen. Durch die Liberalisierung, Globalisierung, Konvergenz und E-Business kam es zu einem revolutionären Wandel der europäischen Stromlandschaft. Neue Märkte entstanden, die Strukturen veränderten sich und die EVU müssen sich einer neuen strategischen Ausrichtung ihrer betrieblichen Aktivitäten unterziehen. In Deutschland wurde der Strommarkt schon vorzeitig einer völligen Öffnung unterzogen. In Deutschland bedeutete dies, dass rund 42 Millionen Haushalte und 300.000 Sondervertragskunden ihren Stromanbieter frei wählen durften. Dieser Umstand bewirkte, dass am deutschen Strommarkt kein Stein auf dem anderen blieb. Auch in Österreich konnte man sich auf eine Vorverlegung der vollständigen Liberalisierung des Strommarktes einigen. Ab dem 1. Oktober 2001 werden auch alle österreichischen Stromkunden ihren Stromanbieter frei wählen können. Wie in ganz Europa werden auch hier Umstrukturierungsmaßnahmen, um den bisherigen Kunden an das Unternehmen binden zu können, die Folge sein. Hilfreich im Kampf um den Kunden und gegen die Konkurrenz werden Erfahrungen aus ausländischen Märkten, die schon seit geraumer Zeit liberalisiert sind, sein. Diese Umstrukturierungsprozesse und -aktivitäten der EVU s


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Product Details
  • ISBN-13: 9783838629827
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3838629825
  • Publisher Date: 28 Dec 2000
  • Height: 210 mm
  • No of Pages: 140
  • Series Title: German
  • Weight: 195 gr


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