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Strategische Investor Relations im Internet

Strategische Investor Relations im Internet

          
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About the Book

Inhaltsangabe: Problemstellung: Die vorliegende Arbeit behandelt das Thema „Strategische Investor Relations im Internet". Da die Unternehmen heutzutage aktuelle und auch potentielle Investoren, Analysten und Journalisten mit bestmöglicher Kommunikation und Informationsbereitstellung vom Unternehmenswert und einer entsprechenden Renditeerwartung einer Investition überzeugen müssen, und somit einem ständigen Leistungsdruck unterworfen sind, gewinnen „Investor Relations" (IR) immer mehr an Bedeutung. Weil das allgemeine Interesse an Aktien zunehmend größer wurde, gilt es, mit immer wieder neu entstehenden Anlegergruppen oder Interessenten offen und flexibel korrespondieren zu können, um diese langfristig an das Unternehmen zu binden und Vertrauen zu schaffen. Gleichzeitig ist das Internet im Laufe der letzten Jahre als führendes, weltweit anerkanntes Netzwerk und hyperfortschrittliches Kommunikations- und Informationsmedium immer mehr zum Diskussionsthema geworden, und wird vielfach als das Zukunftsmedium schlechthin angesehen. Häufig wird es als der wichtigste Kanal für die Kommunikation mit der gesamten Finanzwelt bezeichnet. Wie aus einer im April 2002 veröffentlichten IDC-Studie per Ende 2001 hervorgeht, nutzten 151 Mio. Europäer das Internet; in 2006 wird die Zahl auf rund 268 Mio. geschätzt. Unter Berücksichtigung dieser Entwicklung ist die Motivation entstanden, im Verlauf dieser Arbeit zu untersuchen und zu beurteilen, wie und in welcher Form Unternehmen die Funktion der IR im Internet ausüben können, um ihre Strategien und Visionen umzusetzen und Erfolge zu erzielen und zu sichern. In diesem Zusammenhang soll erörtert werden, welche Ziele, die durch IR gesetzt werden, durch das Internet angestrebt und erreicht werden. Inwiefern die Zielgruppen adäquat angesprochen, und letztlich, mit welchen Maßnahmen und Initiativen die geplanten Strategien konkretisiert werden. Unter diesen Aspekten soll vorab die Entstehung und der Hintergrund der zunehmenden Bedeutung v


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Product Details
  • ISBN-13: 9783838674049
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3838674049
  • Publisher Date: 06 Nov 2003
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Weight: 113 gr


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