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Strategische Investitionsplanung: Methoden Zur Bewertung Neuer Produktionstechnologien

Strategische Investitionsplanung: Methoden Zur Bewertung Neuer Produktionstechnologien

          
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About the Book

Investitionsentscheidungen fUr neue Technologien sind fUr Untemehmungen und Ftihrungskriifte von besonderer Tragweite: Wer die falsche Technologie wiihlt, verliert Wettbewerbsvorteile und muB eine hohe Fixkostenbelastung in Kauf nehmen - um so mehr, seit die Ausgaben fUr neue Produktionstechnologien den groBten Anteil im Investitionsbudget ausmachen. Eine methodische Planung kiinftiger Ressourcen ist daher wichtiger denn je. Die Planung und Bewertung neuer Produktionstechnologien stellt wegen der hohen und langfristigen Kapitalbindung dem Wesen nach eine strategische In- vestitionsentscheidung dar. Um diese komplexe und fUr die Untemehmens- fUhrung neue Entscheidungssituation zu meistem, ist es notwendig, die opera- tionellen Investitionskalkiile um eine strategische Komponente zu erweitem. Hierzu ist es erforderlich, die Instrumente der strategischen Planung zu modifi- zieren und so auszubauen, daB eine durchgangige Planung von Produkt-Markt- Technologie-Kombination moglich wird. Die Eigenschaften neuer Produktions- technologien: - diskontinuierliche Leistungsentwicklung, - Integration, - Automatisierung und - Flexibilitiit erfordem die Verkntipfung der bisher in Theorie und Praxis getrennt gesehenen technischen, betriebswirtschaftlichen, personellen und strategischen Dimensio- nen. Mit Hilfe einer Verkntipfung von Technologie und Marktportfolio werden Handlungsanleitungen fUr eine effiziente, an der Untemehmensstrategie ausge- richtete Investitionspolitik abgeleitet. Auf der Basis empirischer Erhebungen tiber diskontinuierliche Entwicklungen werden Verlaufsanalysen von Technologielei- stungskurven durchgefUhrt und neue Methoden wie z. B. ein Technologie-Ka- lender entwickelt sowie Ansatze zur Rechtfertigung einer flexiblen Automati- sierung vorgestellt. Da neue Produktionstechnologien vor allem auch Investitionen in die Infrastruk- tur und die Organisation einer Untemehmung erfordem, wird den Fragen der Fertigungsorganisation sowie den personellen und organisatorischen Aspekten zur effizienten Adaption neuer Produktionstechnologien nachgegangen.


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Product Details
  • ISBN-13: 9783409137157
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: N
  • Spine Width: 12 mm
  • Weight: 368 gr
  • ISBN-10: 3409137157
  • Publisher Date: 01 Jan 1987
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 215
  • Series Title: German
  • Sub Title: Methoden Zur Bewertung Neuer Produktionstechnologien
  • Width: 170 mm


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