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Strategische Absatzmarktplanung: Kunden- Und Wettbewerbsanalyse Für Logistikunternehmen

Strategische Absatzmarktplanung: Kunden- Und Wettbewerbsanalyse Für Logistikunternehmen

          
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About the Book

Eine fundierte Kunden- und Wettbewerbsanalyse stellt den Ausgangspunkt für die strategische Absatzmarktplanung von Logistikunternehmen dar. Dieses wichtige Gebiet des strategischen Managements logistischer Dienstleistungen wurde bisher in Theorie und Praxis nicht ausreichend beachtet; das vorliegende Buch schließt diese Lücke. Ansatzpunkte für die Analyse ergeben sich aus den vielschichtigen Kundenbedürfnissen und Wettbewerbsbeziehungen und der daraus abgeleiteten Abgrenzung von Märkten; die Verteilung der Güter auf die Verkehrsträger - heute oft noch der zentrale Punkt der Diskussion - ist erst eine Konsequenz dieser Überlegungen. Damit ergibt sich die Möglichkeit einer strategischen Neuorientierung, die für den zukünftigen Wettbewerb wesentlich sein dürfte. Das Buch wendet sich an Studenten der Wirtschaftswissenschaften und des Maschinenbaus, aber vor allem an die Entscheidungsträger in der Wirtschaft, die logistische Dienstleistungen planen und bewerten müssen.


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Product Details
  • ISBN-13: 9783540528647
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Height: 234 mm
  • No of Pages: 323
  • Series Title: Logistik in Industrie, Handel Und Dienstleistungen
  • Sub Title: Kunden- Und Wettbewerbsanalyse Für Logistikunternehmen
  • Width: 156 mm
  • ISBN-10: 3540528644
  • Publisher Date: 28 Sep 1990
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 485 gr


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