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Strategien für Produkte und Dientleistungen am Ende von Lebenszyklen

Strategien für Produkte und Dientleistungen am Ende von Lebenszyklen

          
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About the Book

Studienarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Hochschule Heilbronn Technik Wirtschaft Informatik, Sprache: Deutsch, Abstract: Das Ende des Produktlebenszyklus wird oft als letzte Station im Leben eines Produktes gesehen, der Absatz geht zurück, die damit verbundenen Umsatz- und in deren Folge auch Gewinneinbußen führen dazu, dass sich das Produkt für das Unternehmen nicht mehr lohnt. In Folge dessen wird das Produkt eliminiert und aus dem Sortiment genommen. In dieser Arbeit werden die bekanntesten Strategien, die am Ende eines Produktlebenszyklus angewandt werden können erläutert. Zum einen wird die im Absatz vorher genannte Elimination angesprochen. Aber auch Strategien um gerade dies zu vermeiden und ein Produktleben damit zu verlängern oder ihm einen neuen Aufschwung zu geben. Und selbst wenn die Elimination anstehen sollte gibt es auch hier Möglichkeiten das ganze finanziell, relativ interessant für die Unternehmen zu gestalten. In folgenden Abschnitten wird der Produktlebenszyklus, auf den sich alles stützt, kurz erklärt, anschließend die Strategien an dessen Ende. Ziel ist es diese dem Leser näher zu bringen und damit etwas Verständnis und Gefühl für dieses Thema zu vermitteln. Die in dieser Arbeit vermittelten Methoden können auch auf andere Bereiche übertragen werden, zum Beispiel auf den Kundenlebenszyklus oder den Unternehmenslebenszyklus. So wird diese Arbeit zum Allroundwerk für alle, die sich mit der Thematik von Lebenszyklen und deren Interpretation beschäftigen.


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Product Details
  • ISBN-13: 9783656612346
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 365661234X
  • Publisher Date: 17 Mar 2014
  • Height: 210 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 41 gr


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