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Strategieentwicklung für das Startup-Unternehmen der marktorientierten Ausrichtung

Strategieentwicklung für das Startup-Unternehmen der marktorientierten Ausrichtung

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,0, Fachhochschule Kufstein Tirol, Veranstaltung: Marktorientierte Unternehmensführung, Sprache: Deutsch, Abstract: Mit den Veränderungen der wirtschaftlichen und wettbewerblichen Rahmenbedingungen in den letzten Jahrzehnten wurde auch eine Neuausrichtung der Unternehmensführung erforderlich. So wurden die Aufgaben und Instrumente der strategischen Unternehmensführung permanent angepasst. Es sollen die wichtigsten Entwicklungsstufen der Unternehmensführung angerissen werden: Produktorientierte, Marktorientierte, Ressourcenorientierte und Wertorientierte Unternehmensführung. In dieser Arbeit wird von zwei dieser Stufen, nämlich Marktorientierter und Ressourcenorientierter Unternehmensführung gesprochen. Als Ziel wird die Analyse der Market-based View und Resource-based View Ansätze eines Unternehmens angesetzt sowie die daraus zu entwickelnde Strategie für eine marktorientierte Ausrichtung eines Start-up Unternehmens. Im Kapitel 2 wird der Market-Based-View Ansatz unter Berücksichtigung der oben genannten Annahmen beschrieben. Die Schwerpunktsetzung wird dabei auf das Kundenbeziehungslebenszyklus und Customer Relationship Management Konzept erfolgen. Im Kapitel 3 wird der Resouce-Based-View Ansatz die Beachtung finden. Der Aufbau und das Management von Kernkompetenzen stehen dabei im Mittelpunkt. Kapitel 4 soll eine Synthese der beiden beschriebenen Ansätze darstellen, die alle Vor- und Nachteile der jeweiligen Orientierung nennen wird. Daraus soll eine Strategie entstehen, die das vorgegebene Ziel der Arbeit erreichen wird.


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Product Details
  • ISBN-13: 9783640723256
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3640723252
  • Publisher Date: 15 Oct 2010
  • Height: 216 mm
  • No of Pages: 36
  • Series Title: German
  • Weight: 41 gr


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