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Strategiebericht für ein Gesundheitsstudio in Dortmund. Standortwahl und Marktpotenzialanalyse

Strategiebericht für ein Gesundheitsstudio in Dortmund. Standortwahl und Marktpotenzialanalyse

          
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About the Book

Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist die Erstellung eines Strategieberichts für ein fiktives Gesundheitsstudio in Dortmund, das den Namen "Health Haven" trägt. Der Zweck ist es, die Standortwahl und den Unternehmenstyp des Studios detailliert darzustellen, um dessen Marktpotenzial und Geschäftsstrategie zu bewerten. Die Arbeit analysiert das Gesundheitsstudio "Health Haven" in Dortmund. Alle Beschreibungen und Analysen beziehen sich auf dieses fiktive Studio. Das Health Haven befindet sich in der Straße Am Kramberg 59, 44229 Dortmund, im gehobenen Stadtviertel Lücklemberg, 5,2 Kilometer südlich der Innenstadt. Die Lage bietet eine gute Anbindung an die Bundesstraßen 54 und 45 sowie den öffentlichen Nahverkehr. Der Standort wurde aufgrund seiner ruhigen Umgebung gewählt, um ein Erholungsort zu sein. In der Nähe befinden sich Apotheken, Ärzte, das Krankenhaus Dami Medicals sowie diverse Geschäfte wie Bäckereien, Supermärkte und eine Tankstelle, die alle in weniger als einem Kilometer Entfernung liegen und optimal mit einem Besuch im Health Haven kombiniert werden können. Das Health Haven bietet umfassende Dienstleistungen im Gesundheitsbereich an. Im Bereich der körperlichen Aktivität steht ein Gerätepark mit TechnoGym-Geräten und ein Freihantelbereich zur Verfügung. Individuelle Trainingspläne von Trainern mit mindestens Qualifikationsstufe 3 sichern den Aufbau und Erhalt der Muskulatur der Mitglieder. Im Bereich Ernährung werden individuelle Ernährungspläne basierend auf einer Bioimpedanzanalyse mit dem neuesten Seca-Gerät von Fachkräften erstellt, die in jeder Mitgliedschaft inklusive sind. Darüber hinaus verfügt das Health Haven über eine Wellnessoase mit verschiedenen Saunen und Massageangeboten sowie ein Café und eine Sportbar, die den Eiweißgehalt und den Flüssigkeit


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Product Details
  • ISBN-13: 9783389035245
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 22
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 3389035249
  • Publisher Date: 31 May 2024
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 41 gr


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