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Strategieanalyse der Facebook Inc.: Eine (historische) Strategieanalyse und Bewertung

Strategieanalyse der Facebook Inc.: Eine (historische) Strategieanalyse und Bewertung

          
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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Hochschule Darmstadt (Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Diese Arbeit zeichnet eine Strategieanalyse der Facebook Inc. Ziel der Arbeit ist es, die historische Entwicklung des Unternehmens aufzuzeigen, wichtige Strategieänderungen und Unternehmenszukäufe zu analysieren und mit Hilfe klassischer Strategietools, wie der SWOT Analyse, dem Five Forces Modell von Porter, dem McKinsey Portfolio und anderen Portfolioanalysen zu bewerten. Zuletzt rundet ein Ausblick über zukünftige Vorhaben und Projekte der Facebook Inc. die Arbeit ab. Hierbei soll vor allem der Wandel der Markt- und Wettbewerbsstrategie genauer beleuchtet und kritische Strategieänderungen analysiert und begründet werden. Dies geschieht mit Hilfe klassischer Analyseinstrumente des strategischen Managements, die im Laufe der vorliegenden Hausarbeit angewendet werden. Aus der eigentlichen Idee, eine Plattform zu schaffen, auf der sich Kommilitonen gegenseitig auf Attraktivität bewerten können, entwickelte der damals 19-jährige Mark Zuckerberg ein Unternehmen, das heute über ein weltweites User-Netzwerk verfügt und mit einem Marktwert von knapp 450 Milliarden USD Platz fünf der wertvollsten Unternehmen der Welt belegt. Mit milliardenschweren Investitionen eignete sich der Tech-Konzern Firmen wie WhatsApp oder Instagram an, welche fortan beachtliche Entwicklungen aufzeigen und heute zu den größten sozialen Netzwerken der Welt gehören. Die Gründe für die positive Entwicklung und das rasante Wachstum der Nutzerzahlen dieser Social Media Plattformen sind vielseitig und sollen im Verlauf der Arbeit näher beleuchtet werden.


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Product Details
  • ISBN-13: 9783346006332
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 48
  • Spine Width: 3 mm
  • Weight: 73 gr
  • ISBN-10: 3346006336
  • Publisher Date: 12 Jun 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine (historische) Strategieanalyse und Bewertung
  • Width: 148 mm


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