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Strategie di promozione pubblicitaria

Strategie di promozione pubblicitaria

          
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About the Book

La raccolta presenta i lavori di giovani ricercatori - studenti dell'Istituto di Giornalismo dell'Università Statale Bielorussa - Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, la cui attenzione si concentra su vari aspetti della pubblicità e della promozione mediatica dei marchi dei principali esportatori bielorussi e ucraini sui mercati della Comunità degli Stati Indipendenti, dell'Unione Europea e dell'Asia. La rilevanza di questo tema si spiega con il fatto che oggi, insieme alla diversificazione delle relazioni commerciali ed economiche, all'ottimizzazione della legislazione in materia di sostegno alle esportazioni, alla stimolazione degli esportatori di beni e servizi ad ampliare la gamma di prodotti e le tipologie di servizi, al miglioramento degli approcci alla collaborazione con le piccole e medie imprese sulle questioni relative all'esportazione, alla formazione delle condizioni per stimolare le esportazioni ad alta tecnologia, la stessa Bielorussia si pone il compito di promuovere la cultura dell'esportazione sotto forma di consolidamento nei mass media. Questo studio descrive come questo compito possa essere risolto nello sviluppo dei mercati esteri utilizzando le possibilità della pubblicità e dei media.


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Product Details
  • ISBN-13: 9786207243464
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6207243463
  • Publisher Date: 12 Mar 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 131 gr


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