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Strategie di Marketing non Convenzionale: Come Imprimere in Maniera Indelebile nella Mente dei Tuoi Clienti il Tuo Brand e i Tuoi Prodotti

Strategie di Marketing non Convenzionale: Come Imprimere in Maniera Indelebile nella Mente dei Tuoi Clienti il Tuo Brand e i Tuoi Prodotti

          
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About the Book


All'interno di questo libro scoprirai:

COME NASCE IL MARKETING NON CONVENZIONALE

Come creare un advertising di successo che sappia intrattenere, carpire l'attenzione e stupire.

Come soddisfare i consumatori e la società in generale osservandone i mutamenti e adattandosi ad essa.

Come valutare criticamente un modello di marketing non convenzionale imparando a riconoscerne le caratteristiche principali.

COME APPLICARE IL PRINCIPIO DELLA RISONANZA

Quali e quanti sono i meccanismi che catturano l'attenzione del consumatore e come metterli in moto.

Come creare il mix magico nella comunicazione pubblicitaria in grado di proporre un contesto familiare per il consumatore.

Quali sono gli strumenti per seguire quanto un'idea abbia successo e quanto si propaga fra il pubblico.

COME DIFFONDERE IL CONTAGIO ATTRAVERSO IL VIRAL MARKETING

Come e perché il passaparola, dal punto di vista persuasivo, è più efficace della pubblicità tradizionale.

Quali sono le due cause che mettono in moto l'effetto virale e come scatenarle.

Quali e quante sono le variabili in cui si può scomporre la viralità di un messaggio e come analizzarle.

Come sprigionare il genio della viralità per una campagna marketing di successo.

COME APPLICARE IL MODELLO DEL MARKETING MIX

Come e perché è necessario riadattare il modello del marketing mix per il marketing non convenzionale e cosa comporta questo cambiamento.

Come rendere il passaparola implicito, subliminale e insito nell'azione stessa.

Che cos'è il prosumer e quanta importanza ha nel decretare o meno il successo di un prodotto.

COME ATTUARE L'EFFETTO SORPRESA CON IL GUERRILLA MARKETING

Come colpire il tuo target di pubblico, incuriosirlo e catturare la sua attenzione.

Come creare un contesto affine al prodotto da promuovere.

Come far "vivere" al tuo pubblico il brand che vuoi proporgli per far sì che venga apprezzato.

COME COMUNICARE SUBLIMINALMENTE

Come attivare un messaggio subliminale per scavalcare la censura conscia e avere un forte impatto sulla mente del consumatore.

La ripetizione e l'emozione: come attivare i meccanismi secondo i quali si attiva la nostra memoria.

Come rendere la nostra iniziativa di marketing efficace attivando i link mnemonici al momento giusto.

QUALI E QUANTI SONO I MODELLI DI MARKETING NON CONVENZIONALE

Stealth o Undercover Marketing: come innescare la comunicazione subliminale grazie all'"azione furtiva" del marketing invisibile.

Come mettere in contatto il vissuto reale del consumatore con il prodotto o marca che si vuole promuovere grazie all'Ambient Marketing.

Che cos'è l'Ambush Marketing e come viene utilizzato.

Come promuovere un brand o un prodotto attraverso il Prankvertising.


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Product Details
  • ISBN-13: 9788861746473
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Bruno Editore
  • Height: 229 mm
  • No of Pages: 150
  • Spine Width: 8 mm
  • Weight: 213 gr
  • ISBN-10: 8861746470
  • Publisher Date: 04 Jun 2021
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Come Imprimere in Maniera Indelebile nella Mente dei Tuoi Clienti il Tuo Brand e i Tuoi Prodotti
  • Width: 152 mm


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