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Strategie di crescita e ottimizzazione delle prestazioni aziendali

Strategie di crescita e ottimizzazione delle prestazioni aziendali

          
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About the Book

Poiché l'ambiente economico diventa sempre più competitivo, diventa cruciale per le aziende di tutti i settori definire strategie non solo per rimanere sul mercato, ma anche per far crescere il loro business nell'interesse della sostenibilità e del profitto. Questo progetto di ricerca, basato sulla mia tesi di Master, mira a valutare le strategie di crescita adottate dalle aziende dell'industria del tabacco in Camerun. Come ogni altro settore, l'industria del tabacco contribuisce notevolmente allo sviluppo economico e sociale del paese e quindi influisce sulla performance economica della nazione. Lo studio è condotto utilizzando il metodo della ricerca qualitativa. Lo studio rivela che la maggior parte delle aziende adotta strategie di crescita come: strategia di marketing, politica dei prezzi, penetrazione del mercato e sviluppo del prodotto. Tuttavia, si scopre che, pur mettendo in atto le loro strategie di crescita, alcune imprese del settore studiato cadono in declino a causa di: qualità delle loro risorse umane, la grande minaccia di attività di contro-banda.


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Product Details
  • ISBN-13: 9786204136684
  • Publisher: Edizioni Sapienza
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 163 gr
  • ISBN-10: 6204136682
  • Publisher Date: 06 Oct 2021
  • Height: 229 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Width: 152 mm


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