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Strategic Marketing

Strategic Marketing

          
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About the Book

Strategic Marketing has been defined as the management function responsible for identifying, anticipating and satisfying customer requirements profitably. Marketing is, therefore, both a philosophy and a set of techniques which address such matters as research, product design and development, pricing, packaging, sales and sales promotion, advertising, public relations, distribution and after-sales promotion, advertising, public relations, distribution and after-sales services. These activities define the broad scope of marketing and their balanced the broad scope of marketing and their balanced integration within a marketing plan is known as the marketing mix. A modification of a definition of marketing is the management process that marketing is the management process that seeks to maximize returns to shareholders by creating a competitive advantage in providing, communicating and delivering value to customer thereby developing a long-term relationship with them. Books contents are given below.

About the Author
Prof. (Dr.) Mohd. Altaf Khan, senior most Professor in the Department of Commerce & Business Studies, Jamia Millia Islamia – A Central University by an act of Parliament, was born in Bhanjanagar, Orissa in 1959 with a brilliant academic career with four degrees M.Com, M.phil, L.L.B. And Ph.D. He has associated with teaching & research in the field of Management & Commerce since 1982. In his academic career in Orissa as well as in Jamia Millia Islamia, New Delhi, he distinguishing himself as an excellent teacher and a research supervisor and set a new record by successfully guided Twenty Ph.D. Scholars.

Prof. Khan has published 25 Research Articles and 16 Books. He excels as a seminarian, attended several national and international seminars right from the year 1982. As a member of scores of All India Professionalism Development Foundation, All India Commerce Association, All Orissa Commerce Association and Academic Organization has made various presentations & chaired technical academic scholar by Orissa Researcher's Association in the year 2006.

Table of Contents

  • Preface
  • Introduction
  • A prologue on Strategic Marketing : importance and challenges
  • Strategic marketing and the resource based view
  • Strategic marketing management: Building a foundation for future
  • Strategic marketing of master of business administration program
  • Strategic marketing planning
  • An Overview of Leadership and management consulting agency
  • Foreign market entry strategy
  • International market entry strategy for cultural tourism
  • Effect of strategic marketing planing practices on performance
  • Strategic marketing planning implications for the small manufacturing manager
  • Strategic marketing planning process under a network approach
  • Strategic planning for economic development
  • Corporate strategic marketing: A new task for top management
  • Economics of strategic marketing management
  • Bibliography
  • Index


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Product Details
  • ISBN-13: 9788190849937
  • Publisher: Enkay Publishing House
  • Binding: Hardcover
  • ISBN-10: 819084993X
  • Publisher Imprint: Enkay Publishing House
  • Language: English

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