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Strategic Marketing Channel Management

Strategic Marketing Channel Management

          
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About the Book

The introductory chapters of the text lay a solid foundation of channel management,including a comprehensive discussion of the structures and participants.Following the introductory chapters,Strategic Marketing Channel Management covers three main topics:the process of designing and developing marketing and logistical channel arrangements:the management of these relationship in a competitive market; and the application of channel management principles to nontraditional situations. The text presents a comprehensive treatment of distribution channel concepts and practice and provides a strategic framework for managing the process of planning and implementing marketing channel arrangements.

Table of Contents:
PART I: THE SCOPE OF MARKETING AND DISTRIBUTION CHANNELS Chapter 1. Marketing Channels Chapter 2. Primary Participants Chapter 3. Specialized Participants Chapter 4. Channel Structure PART II: CHANNEL STRATEGY AND DESIGN Chapter 5. Enterprise Positioning Chapter 6. Marketing Design Chapter 7. Logistics Design Chapter 8. Planning and Analysis Framework PART III: CHANNEL DEVELOPMENT AND MANAGEMENT Chapter 9. Negotiation Chapter 10.Channel Management Chapter 11.Performance Measurement PART IV: EXPANDED CHANNEL PERSPECTIVES Chapter 12.Channel Dynamics Chapter 13.International and Service Channels Chapter 14.Future Distribution Arrangements Cases


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Product Details
  • ISBN-13: 9780070586697
  • Publisher: Tata Mcgraw Hill
  • Publisher Imprint: Tata Mcgraw Hill
  • Edition: 1
  • No of Pages: 512
  • ISBN-10: 0070586691
  • Publisher Date: 2004
  • Binding: Paperback
  • Language: English
  • Weight: 739.35 gr

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