Strategic Management of E-Business

Strategic Management of E-Business

          
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About the Book

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

About the Author

Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management - Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.


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Product Details
  • ISBN-13: 9780470870730
  • Publisher: John Wiley & Sons
  • Binding: Paperback
  • Height: 231 mm
  • No of Pages: 384
  • Spine Width: 22 mm
  • Width: 186 mm
  • ISBN-10: 0470870737
  • Publisher Date: 30 Nov 2004
  • Edition: 0002-
  • Language: English
  • Series Title: English
  • Weight: 708 gr


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