Strategic Management

Strategic Management

          
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About the Book

Unit 1: Introduction This unit provides a foundational understanding of strategy, covering its meaning, nature, scope, and importance. It also delves into the specifics of strategic management, including decision-making, corporate governance, and social responsibility. Additionally, it introduces business policy and the strategic management process. Unit 2: Environmental Scanning Unit 2 focuses on environmental scanning, discussing factors considered and various approaches. It includes an analysis of the external environment through PESTEL analysis, industrial organization, and the Porter Five Forces Model. The unit also covers internal appraisal using tools like EFE Matrix, VRIO Framework, and IFE Matrix. Unit 3: Strategy Formulation Unit 3 delves into strategy formulation, covering situational analysis with the SWOT approach, business strategies, and competitive strategies such as cost leadership, differentiation, and focus. It explores cooperative strategies, corporate strategies, and functional strategies in areas like marketing, finance, R&D, operations, and HRM. The unit also addresses sourcing decisions, integration strategies, and internationalization. Unit 4: Strategy Analysis Unit 4 focuses on the analysis of strategic alternatives, evaluating and choosing among them. It introduces tools and techniques of strategic analysis, including the BCG Matrix, Ansoff Grid, GE Nine Cell Planning, and McKinney 7’s Framework. The unit covers strategy implementation, organizational life cycle, structures, reengineering, and issues in implementation. Unit 5: Strategy Evaluation & Control The final unit, Unit 5, is dedicated to strategy evaluation and control. It explains the process, measures of performance, types of controls, and techniques like activity-based costing and enterprise risk management. The unit introduces primary measures of corporate performance, the balance scorecard approach, responsibility centers, benchmarking, and guidelines for proper control. I


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Product Details
  • ISBN-13: 978B0CK41FWZG
  • Publisher: Dr. Anand Vyas
  • Binding: Software
  • No of Pages: 180
  • ISBN-10: B0CK41FWZG
  • Publisher Date: 01-01-23
  • Language: English


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