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Strategic Management And Business Policy

Strategic Management And Business Policy

          
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About the Book

This book is written to cater to the needs of students pursuing management and other allied courses. The concise and accessible style of the book will also help managers to formulate sound business policies to achieve better performance and a competitive advantage for their organization. It explains the concepts of strategic management and business policy in an easy-to-understand manner. It also provides a practical approach for the formulation and implementation of corporate, business, and functional level strategies, new business models, business ethics, and corporate governance. A summary and learning exercise are given at the end of each chapter to help the readers reinforce the concepts studied in the chapter. In addition, the book contains concise, lucid, and engaging information supplemented with real-life examples, which demarcate its presence among other books.

About the Author

Dr. Dharm Bir Singh has almost 20 years of academics and techno-managerial experience to his credit. After receiving B. Tech. (Electronics & Telecommunication) and MBA degree both in first division from MONIRBA, Allahabad (Allahabad University), he worked with leading satellite communication and power electronics organizations. He has also worked as Professor in RSMT, Varanasi and EMPI Business School, New Delhi. Presently, he is an active member of AIMA, Computer Society of India (CSI), and Global Institute of Flexible Manufacturing Technology (GIFT). He is life fellow of Institution of Engineers (IE) and Institution of Electronics & Telecom Engineers (IETE). He has written more than 50 papers in various magazines, journals, and proceedings of seminars/conferences.



Table of Contents:
· Introduction to Strategic Management and Business Policy (SMBP) · Corporate Governance and Strategic Management · Strategic Intent of an Organization · External Environment and Industry Analysis · Internal Environment and Organizational Analysis · Formulating Corporate Level Strategies · Situation Analysis and Formulation of Business Level Strategies · Functional Strategies and Strategic Choice · Strategy Implementation · Structural and Behavioral Implementation of Strategy · Functional and Operational Implementation · Evaluation and Control of Strategy · Strategic Management in Family and Micro Business · Strategic Management and Business Policy in Public and Non-Profit Organizations · Strategic Planning and Change Management · Social Responsibility and Business Ethics in Strategic Management · Globalization and Strategic Management


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Product Details
  • ISBN-13: 9789350044995
  • Publisher: Dreamtech Press
  • Binding: Paperback
  • No of Pages: 608
  • ISBN-10: 9350044994
  • Publisher Date: 2012
  • Language: English

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