Home > Business & Economics > Business & management > Sales & marketing > Strategic Creativity in Marketing Communications
49%
Strategic Creativity in Marketing Communications

Strategic Creativity in Marketing Communications

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

"It is very heartening to see Gulnara Karimova's scholarly work on the application of Bakhtinian theory in understanding the marketing communication process being put to intriguing practical use in this new handbook of creative strategies. " Chris Miles, PhD Lecturer in Marketing and Communication School of Business and Management Queen Mary, University of London ---------------------------------------------------------------- In this book, Dr.Gulnara Z. Karimova concentrates on current pressing issues within the theory of interactive advertising. Such problems as defining interactivity and measuring levels of interactivity have recently attracted great interest among researchers. In spite of previous research attempts to address these issues, the field of interactive advertising has not progressed much beyond its preliminary phase. This book is an attempt to further the literature in the filed by applying Bakhtinian concepts of 'dialogic relationships, ' 'polyphony, ' 'carnival, ' and the idea of the 'chronotope' to advertising research and analysis. This research translates into English, for the first time, many of Mikhail Bakhtin's theoretical and philosophical insights. As such this book provides insights into Bakhtinian philosophy and reveals new perspectives and contradictions within well-known Bakhtinian concepts. The book contains original material from the correspondence between Bakhtin and his follower Vladimir Turbin, a popular professor of Russian literature at Moscow, that has never previously been translated to English. Using an innovative approach, this study shows how Bakhtinian concepts can be applied to fields other than literary theory. The Empedocles: European Journal for the Philosophy of Communication notes that Karimova's book Bakhtin and Interactive Advertising: "makes a valuable contribution to the study of interactivity by executing a rigorous and thought-provoking conceptual analysis that problematizes the way in which interactivity, as practice, has been stripped of its dialogical and communicative features by key theoreticians in the field." Dr.Karimova discusses two problems related to the theory of interactive advertising: how interactivity can be defined and how it can be measured. For this purpose, the book uses Bakhtinian concepts as well as other theories and ideas, such as Gérard Genette's typology, Kristeva's notion of intertextuality, Chris Miles' model for advertising communication, and cybernetics. The work will be of immense interest to communications, marketing, and advertising researchers, and specialists involved in interactive advertising, the theory of interactivity, and Bakhtinian philosophy and practice.


Best Sellers



Product Details
  • ISBN-13: 9781936320639
  • Publisher: Academica Press
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 284
  • Spine Width: 13 mm
  • Width: 152 mm
  • ISBN-10: 1936320630
  • Publisher Date: 01 Feb 2013
  • Depth: 13
  • Language: English
  • Returnable: Y
  • Weight: 182 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Strategic Creativity in Marketing Communications
Academica Press -
Strategic Creativity in Marketing Communications
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Strategic Creativity in Marketing Communications

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!