How do you make the shift from operational sales management to becoming a strategic sales leader? Are yesterdays key accounts still using more in resources when strategic value has deteriorated? What strategic value are your competitors offering that represents a threat to your business? What should sales strategists be doing to make sure key account management is still working? What are your major marketing objectives, strategies and metrics for the next couple years?
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department.
Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are you really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Strategic Account Management investments work better.
This Strategic Account Management All-Inclusive Self-Assessment enables You to be that person.
All the tools you need to an in-depth Strategic Account Management Self-Assessment. Featuring 903 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Strategic Account Management improvements can be made.
In using the questions you will be better able to:
- diagnose Strategic Account Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- implement evidence-based best practice strategies aligned with overall goals
- integrate recent advances in Strategic Account Management and process design strategies into practice according to best practice guidelines
Using a Self-Assessment tool known as the Strategic Account Management Scorecard, you will develop a clear picture of which Strategic Account Management areas need attention.
Your purchase includes access details to the Strategic Account Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
- In-depth and specific Strategic Account Management Checklists
- Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
