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Storytelling Mit Daten: Erkenntnisse Gewinnen, Strategie Entwickeln Und Unternehmenskommunikation Auf Ein Neues Level Heben

Storytelling Mit Daten: Erkenntnisse Gewinnen, Strategie Entwickeln Und Unternehmenskommunikation Auf Ein Neues Level Heben

          
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About the Book

Dieses Buch zeigt, welche Rolle Daten für Kommunikation und Marketing spielen und wie sie als wichtige Quelle für das Storytelling genutzt werden können. Denn Daten beflügeln als Rohstoff des digitalen Zeitalters die Unternehmensstrategie. Sie ermöglichen - sofern sauber gesammelt, interpretiert und aufbereitet - neue und mitunter überraschende Einblicke in Zusammenhänge und bieten die Chance, daraus spannende Geschichten zu entwickeln. Geschichten, die auch im Hinblick auf Unternehmensziele Relevanz schaffen, Dialoge entfachen und die Kommunikation wirksam machen. Der Autor erklärt auf leicht verständliche Art und Weise, wie sich datenbasierte Kommunikationsstrategien in packende Storys verwandeln lassen. Zudem liefert er nützliche Tools und zeigt auf, warum Daten lügen können, wie wichtig ihre optische Aufbereitung ist, wo ihr Einsatz an ethische Grenzen stößt und warum Datenschutz auch eine unternehmerische Chance ist. Anhand von praktischen Beispielen bietet das Buch Marketing- und Kommunikationsexperten - aber auch interessierten Managern aus anderen Disziplinen - zahlreiche Inspirationen und neue Perspektiven.


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Product Details
  • ISBN-13: 9783658330484
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 160
  • Spine Width: 10 mm
  • Weight: 222 gr
  • ISBN-10: 3658330481
  • Publisher Date: 28 Apr 2021
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Erkenntnisse Gewinnen, Strategie Entwickeln Und Unternehmenskommunikation Auf Ein Neues Level Heben
  • Width: 148 mm


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Storytelling Mit Daten: Erkenntnisse Gewinnen, Strategie Entwickeln Und Unternehmenskommunikation Auf Ein Neues Level Heben
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Storytelling Mit Daten: Erkenntnisse Gewinnen, Strategie Entwickeln Und Unternehmenskommunikation Auf Ein Neues Level Heben
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