If you are interested in marketing and advertising you simply must read this book! 50 proven insights into the psychology of creative marketing and advertising learned from a career in the coin laundry industry that will magnify YOUR success in any business or industry.
THE STEPHEN FACTOR consists of 50 wonderfully written fast moving articles authored by Stephen Bean (M.A. in Clinical Psychology and decades of practical business experience) originally published in his very popular monthly column entitled "The Business Mind" that appears in Planet Laundry Magazine, a very well respected international trade periodical within the commercial laundry industry.
The entire focus of this thought provoking book is on very intriguing and immediately actionable (by you, no matter what industry you're in) uses of the Psychology Of Creative Marketing And advertising that truly garner results in today's significantly changed business world.
His column is also enthusiastically read by many individuals within a diversity of industries and by approximately 19,000 monthly subscribers of Planet Laundry Magazine throughout the United States, Canada and various other parts of the world.
The STEPHEN FACTOR will fill and amaze you with highly creative ideas that will enable you to approach and design your marketing, advertising and promotional programs in such a matter that will virtually eliminate the dreaded "Cost Of Being Wrong" experience for you.
About the Author: Stephen Bean has spent nearly 30 years in the coin laundry industry as a laundry owner and machinery distributor as well as developing laundry businesses for many clients. He holds a Master's Degree in Clinical Psychology, has hosted "Entrepreneurial Focus" a popular radio program in the Detroit market, writes and appears in countless television commercials and is a regular speaker throughout the USA on the psychology of creative marketing.
He writes a very well known monthly column entitled "The Business Mind" for Planet Laundry Magazine which is published by the Coin Laundry Association and read by about 19,000 subscribers throughout the United States, Canada and other parts of the world. He is also an Honorary Professor Of Promotions in the Department of Advertising, Public Relations And Retailing at Michigan State University.
In 2013, he was awarded the prestigious Richard H. Torp Excellence In Education Award by the Coin Laundry Association for outstanding contributions and service to the entire coin laundry industry. He resides with his wife in Michigan.
