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Startups Made Easy: A Roadmap to a Thriving Business

Startups Made Easy: A Roadmap to a Thriving Business

          
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About the Book

Have you ever wanted to start a business - but didn't know where to begin? If so, then Startups Made Easy is the book for you. Written by former Business Week senior contributing editor and startup cofounder Kevin Hopkins, with Trademarkia founder Raj Abhyanker, Startups Made Easy concisely outlines all of the key questions prospective business owners need to ask themselves and the decisions they need to make in order to build a sure and sustainable foundation for their soon-to-be thriving enterprise. Written in clear and easily accessible style seasoned with veteran insider's perspective, Startups Made Easy addresses such critical new-business practicalities as: choosing your corporate structure, naming and branding your company, selecting cofounders, identifying the market need, understanding your target customer, planning for customer acquisition, and many more. With Startups Made Easy as your roadmap, you'll soon find that your new enterprise will be racing down the road of success!
About the Author: KEVIN HOPKINS served as chief economist for The White House Policy Office and, for more than 20 years, as senior contributing editor to Business Week magazine. He was the founding strategic marketing director for Intacct Corporation, a web-based financial-management software company that recently sold for $850 million, and is now the Chief Strategy Officer for Crowdz Inc., a San Jose, Calif., based supply-chain and artificial-intelligence startup. RAJ ABHYANKER is the founding partner of LegalForce RAPC Worldwide. Raj is a winner of the American Bar Association Legal Rebel award, and the Fastcase 50 Legal Innovation Award. In addition, Raj was an economic policy adviser to the Chief Technology Officer of the United States White House for the America Invents Act. He has been quoted in the ABA Journal, New York Times, Bloomberg, Fox News, and Fast Company magazine.


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Product Details
  • ISBN-13: 9781979827171
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 384
  • Spine Width: 20 mm
  • Weight: 512 gr
  • ISBN-10: 1979827176
  • Publisher Date: 17 Nov 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: A Roadmap to a Thriving Business
  • Width: 152 mm


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