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Start/Up: Setz das Netz in Flammen

Start/Up: Setz das Netz in Flammen

          
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About the Book

"Du musst ein Schwein sein" - das ist die Lehre, die Mark Cain, Absolvent der Schweizer Eliteuni St. Gallen, nach 5 Jahren erfolglosem Kampf für sein Start-up "Webbster" ziehen muss. Er hat nach den Werten seines Elternhauses gekämpft, mit Fleiß, Können und einem ehrlichen Produkt. Nun ist er pleite, isoliert und von Panikattacken gequält - ein Loser, in den Augen seiner ehemaligen Kommilitonen, die nach einem ganz anderen Rezept von Erfolg zu Erfolg segeln. Mark zieht den Stecker. Von jetzt an wird er es machen wie die anderen, nur cleverer: Mit einem Sixpack aus Skrupellosigkeit, Arroganz und rotzfrechem Verhalten. Schon die Idee zu seinem neuen Start-up bewegt sich im Graubereich des Legalen. Mit einer Software zur Manipulation des Online-Werbemarkts will er auf betrügerische Weise Geld für Klicks kassieren, die es gar nicht geben wird.

Der Roman "Start/Up" gibt einen Einblick in die Welt der deutschen Start-up Szene, deren Nimbus aus Reichtum und Macht junge IT-Unternehmer zu gefeierten Popstars macht, in der aber soziale Kälte, Bindungslosigkeit und Einsamkeit herrschen.


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Product Details
  • ISBN-13: 9783982242705
  • Publisher: Pikai Verlag
  • Publisher Imprint: Pikai Verlag
  • Height: 203 mm
  • No of Pages: 294
  • Spine Width: 17 mm
  • Weight: 335 gr
  • ISBN-10: 3982242703
  • Publisher Date: 22 Nov 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Setz das Netz in Flammen
  • Width: 133 mm


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