If you've been thinking about starting your own startup but are having a hard time coming up with a great startup idea and don't know where to start, this book is for you! Coming up with the right startup idea has to be the very first step you take.
What you need to know about startup ideas...
Startup ideas are misunderstood and overrated. There is the common misconception that "if only I had a killer startup idea, I could make a fortune..." As the saying goes, ideas are a dime a dozen. Everyone has startup ideas. Ideas in themselves don't count for much. What may seem like a brilliant, compelling, "million dollar" idea to one may not have the same effect on the next person. Execution matters a whole lot more than the startup idea itself. It takes a lot to pull off a startup idea and not everyone has it in them to pull off a Facebook, a Dropbox or a SnapChat even if the idea fell on their laps. Startup ideas are not the be all and end all for startups.
...that will give you an edge
That said, picking the perfect startup idea for you to work on will definitely give you a significant advantage and a much better chance of success for your startup.

So how do you come up with the best idea for you? Where do you look for ideas? How do you know if a startup idea is right for you? Do you have what it takes to pull off your startup idea? What else do you need to know about picking your startup idea that can tilt the odds of success in your favor? This book will give you the answers to all of these questions and much more.
What's in this book for you?Ideas may be a dime a dozen and execution may be everything, whether it is your first startup or your third, picking the best startup idea for you to work on is crucial. Why? Because there is a huge opportunity cost involved--it takes an enormous amount of time and money, blood and sweat, energy, focus and commitment to create and build a startup from scratch. So it's not just your startup that's on the line, your time, energy and money (your life in short) are at stake too. You really want to be sure that you pick the best idea for you to make it worth your while. This book will give you the clarity to know confidently whether a startup idea is right for you or not.Having a big picture perspective and some astute insights on startup ideation before you start to scope and scout for ideas will also help speed up your learning curve and save you a lot of time and heartache learning the hard way. That's exactly what this book will do for you.This book also gives you a detailed account of eight robust sources for startup ideas, some of which are bound to yield some good startup ideas for you. You may not hit upon the right startup idea overnight, but it's important that you understand how to tune in and start tuning in right away! This book will help you learn how to tune in to receiving inspiration for startup ideas too.
Take a look inside this book. Better still, download it and read it! It's a short and punchy read and it will give you a valuable perspective about startup ideas that will get off you off on a good start with your startup. You can't afford not to know!
About the Author: A finance professional turned serial entrepreneur, Judith has been involved extensively with a few startups in recent years as advisor, mentor, strategist, writer and as an all-rounded surrogate co-founder of sorts. Judith is a fervent advocate for bootstrapping startups. She is eager to share the many lessons she has learned along the way and wants to help startup founders bootstrap the smart way, not the hard way. Rewind quite a few years back, in a prior life across the pond, Judith cut her teeth as a finance professional and management consultant in the City of London. She is a UK Chartered Accountant and did her post-qualification stint in the corporate world with Lloyd's of London as well as with one of the top fund managers in London. Her professional training with a pedigree London firm gave her the opportunity to audit and advise a wide variety of businesses and to hone her business acumen. She chose to indulge in her entrepreneurial streak after leaving her City career behind for the US, advising and helping entrepreneurs, and starting a few startups of her own at the turn of the millennium. She was quick to pivot and move on with the lessons learned. She naturally gravitated towards the startup world after an extended maternity break and found herself drawn to helping other startup founders. Judith started Bootstrapcademy.com to shift her focus to helping early stage startup founders at their most vulnerable--venturing into the unknown world of startups and bootstrapping their startups. The Startup Ideation material in this book is also available as a video based multimedia course on Udemy. You can contact Judith at Bootstrapcademy.com or on Twitter @judithzen.