The first title of a two book series and has been developed as a step-by-step guide to start a small tourism company.
As opposed to the ‘why entrepreneurship’ approach the authors follow a ‘how entrepreneurship approach’. While most other books on entrepreneurship discuss the theories on entrepreneurship, its definitions, classifications, characteristics etc., this book provides several tourism business ideas and takes the reader through the process of research and analysis to develop a bankable business plan.
Divided into four segments :
Section A : introduces the reader to the concept of tourism entrepreneurship by sharing various business ideas.
Sections B & C : provide detailed guidelines for developing effective business plans supported by strategy, marketing, operations, people and financial plans, besides supporting them with existing and original case studies.
Section D : addresses practical steps, issues and government guidelines to set-up a small tourism related business.
The book is a practical guide for serious entrepreneurs desirous of either venturing into this lucrative business sector or for those wanting to enhance their competitive edge.
About the Author :
Dr. Monika Prakash is an Associate Professor with the Indian Institute of Tourism and Travel Management, Gwalior, and currently the Chairperson of the PGDM (Services) programme. Actively involved in research and training, her areas of specialization include organisational and consumer behaviour. Her early career experience was gained at Mizoram University and Center for Entrepreneurship and Small Business Management, Maharshi Dayanand Saraswati University, Ajmer. Co-author of ‘Textbook of Marketing of Services’ (Macmillan, 2005), she has published over 20 research papers.
Dr. Nimit Chowdhary is a Professor with the Indian Institute of Tourism and Travel Management, Galior. In his distinguished teaching career he has taught at several internationally acclaimed institutions (ITESM Mexico, Shaoxing University China, Gotland University, Sweden and GEA Slovenia), besides Mizoram, Jiwaji and Maharshi Dayanand Saraswati University, Ajmer where he was Deputy Director for Center for Entrepreneurship and Small Business Management. Co-author of ‘Textbook of Marketing of Services’ (Macmillan, 2005), author of ‘Organisation Culture and Human Talent in Service Companies’ (Macmillan, 2005) and ‘Management of Services’ (in Chinese) (Shanghai University for Finance and Economics Press, 2007), he has published over 75 research papers in leading journals. Recipient of many academic awards including the AICTE Career Award for Young Teachers, besides regularly guiding research projects, he is also an active member of several academic and professional boards, councils and committees.
