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Standort Deutschland im internationalen Wettbewerb: Herausforderungen einer Wettbewerbsstrategie für ein umfassendes Sozio-Marketing

Standort Deutschland im internationalen Wettbewerb: Herausforderungen einer Wettbewerbsstrategie für ein umfassendes Sozio-Marketing

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Allgemeines, Note: 1,0, Gottfried Wilhelm Leibniz Universität Hannover (Lehrstuhl Marketing und Management), Veranstaltung: Seminar, Sprache: Deutsch, Abstract: Die Bedeutung der internationalen Wirtschaftstätigkeit und der Globalisierung ist für Unternehmen, Branchen und ganze Volkswirtschaften im Zeitverlauf gestiegen (vgl. Perlitz 1994, S. 9). Unternehmen, die heute und in Zukunft ihre Marktchancen sichern oder erweitern wollen, müssen im internationalen Geschäft agieren. Wie aktuelle Beispiele zeigen, kann das Wohl ganzer Volkswirtschaften durch das internationale Umfeld bestimmt werden. Immer mehr ehemalige Entwicklungsländer und Schwellenländer treten in den Markt und verdrängen etablierte Industrieländer (vgl. Perlitz 2004, S. 2-3). Auch innerhalb der Europäischen Union kommt es zu Veränderungen zwischen den Ländern. Das globale Wettbewerbsgefüge ist im Umbruch und stellt sich neu auf. Ziel dieser Arbeit ist, vor diesem Hintergrund aufzuzeigen, unter welchen Bedingungen ein Land als wettbewerbsfähig gilt und wie sich die Wettbewerbsfähigkeit von Nationen systematisieren und theoretisch fundieren lässt. Des Weiteren soll erarbeitet werden, wie sie sich nachhaltig von Institutionen wie dem Staat, den Unternehmen oder den Mitarbeitern der Unternehmen verbessern und stärken lässt. Dafür werden im Anschluss an diese Einleitung zunächst definitorische Grundlagen gelegt, was einen Standort allgemein kennzeichnet und was bei der Wahl eines solchen Standortes aus betriebswirtschaftlicher Sicht - besonders im internationalen Kontext - zu beachten ist (vgl. Kap. 2). Darauf aufbauend soll gezeigt werden, wie sich systematisch die Qualität eines Standortes bestimmen lässt und wo Deutschland unter Beachtung dieser Bestimmung steht (vgl. Kap. 3). Dies geschieht zunächst auf der Grundlage der empirischen Studie "Perspektive Deutschland", dann mit wettbewerbstheoretischen Modellen wie dem nach Porter. Abschließend sollen


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Product Details
  • ISBN-13: 9783638658614
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 95 gr
  • ISBN-10: 3638658619
  • Publisher Date: 19 Jul 2007
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Sub Title: Herausforderungen einer Wettbewerbsstrategie für ein umfassendes Sozio-Marketing
  • Width: 148 mm


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