This is not-just-a-book; it is an entire program within a book! It will save readers thousands of dollars that professional firms would charge for personal branding. Read it over a weekend, do the exercises and jumpstart your next career step.
This career coaching/branding book is for you if you are a woman who is:
- Feeling that you were born to do something bigger or more fulfilling, but struggling to determine what that is
- Presently employed, but seeking a better position due to lack of opportunity, being overlooked for promotion or not getting the recognition you deserve
- Re-entering the workplace after an hiatus
- Entering the workforce for the first time
- Suffering a job loss
Virginia Russell, women's career coach, senior outplacement consultant, corporate training designer, workshop leader, and organization development expert, offers over 15 years of experience working with women inside and outside of organizations including Fortune 500 companies, law firms, non-profits and financial organizations.
The book addresses the issues relevant to you as a working woman, and provides specific direction to coach yourself to your next career step. The practical assessments, exercises, worksheets and easy-to follow suggestions in the book will help you:
- Revisit your original career dream.
- Uncover your values and unlock the authentic you.
- Identify your personal mission and vision.
- Verify your strengths - through formal assessments and informal exercises.
- Recognize and celebrate your accomplishments.
- Identify and transform the obstacles preventing you from reaching your goals.
All of the above are pieces of the puzzle culminating in your personal brand. Once your brand has been identified, you can set goals and make an action plan for finding a fit for your brand.
The second part of the book will assist you in conducting a strategic job search utilizing "Brand You" whether you are seeking full-time, part-time, per-diem work or are part of the "gig economy."
