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Stand Out!: Building Brilliant Brands For The World We Live In

Stand Out!: Building Brilliant Brands For The World We Live In

          
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About the Book

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age.

It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "word wizard" glossary at the end of each chapter explaining business terms and expressions used.

This book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transfor¬mation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!


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Product Details
  • ISBN-13: 9781951527525
  • Publisher: Business Expert Press
  • Publisher Imprint: Business Expert Press
  • Height: 229 mm
  • No of Pages: 162
  • Spine Width: 9 mm
  • Weight: 227 gr
  • ISBN-10: 1951527526
  • Publisher Date: 23 Sep 2020
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Building Brilliant Brands For The World We Live In
  • Width: 152 mm


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