Home > Business & Economics > Economics > Stadtmarketing.Theoretische Grundlagen und praktische Kooperationen in der Stadtentwicklungspolitik am Beispiel der Stadt Deggendorf
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Stadtmarketing.Theoretische Grundlagen und praktische Kooperationen in der Stadtentwicklungspolitik am Beispiel der Stadt Deggendorf

Stadtmarketing.Theoretische Grundlagen und praktische Kooperationen in der Stadtentwicklungspolitik am Beispiel der Stadt Deggendorf

          
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About the Book

Diplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,0, Hochschule Deggendorf, Sprache: Deutsch, Abstract: Stadtmarketing erscheint gegenwärtig immer mehr als "schillernder Modebegriff", wenn es um die Attraktivitätssteigerung von Städten und Gemeinden geht, und wird vor allem dort eingesetzt, wo Koordination von Akteuren Synergien nutzen lässt und Doppelarbeit vermeiden hilft. Im Rahmen einer Diplomarbeit eine konkrete Stadtmarketingkonzeption zu erarbeiten, erscheint schwierig, da sich meist bestehende Projekte über Jahre hindurchziehen und von professionellen Beratungsunternehmen mit hohem personellem und zeitlichem Aufwand abgewickelt werden. Konzeptionen dieser Art ergeben oft, im Vergleich zur festgelegten Kürze einer Diplomarbeit, Ausarbeitungen von mehreren hundert Seiten. Die vorliegende Arbeit kann daher nicht allein ein Zusammentragen von Marketingmaßnahmen für die Stadt Deggendorf sein. Vielmehr ist ein Ziel der Arbeit aufzuzeigen, wie man an ein Stadtmarketingprojekt herangeht, welche Schritte zu berücksichtigen sind und wo Fehlerquellen im Rahmen der Planung und Realisation lauern. "Der Weg ist das Ziel" - so könnte die Arbeit also überschrieben werden. Da es vor allem wegen der Vielzahl von Auffassungen und Definitionen in Literatur und Praxis viel Widersprüchliches zum Thema Stadtmarketing gibt, wird eine Aufgabe dieser Diplomarbeit auch sein, verschiedene theoretische Ansätze aufzugreifen, deren Unterschiede anzusprechen, sowie das Für und Wider abzuwägen. Wissenswerte Grundlagen diesbezüglich sind Inhalt des zweiten Kapitels. Hinzu kommen im dritten Kapitel Ausarbeitungen über die am Stadtmarketing Beteiligten und ihre Organisationsformen. Diese sind abhängig von den jeweiligen Bedürfnissen der Akteure und ihrer Stadt. Die Betrachtung der Zielgruppen rundet das Kapitel ab. Das vierte Kapitel stellt den gesamten Ablauf des Stadtmarketingprozesses dar, angefangen von Konzeptionsideen bis hin zur Realisierung und zu


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Product Details
  • ISBN-13: 9783668129795
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 210 mm
  • ISBN-10: 3668129797
  • Publisher Date: 29 Feb 2016
  • Height: 297 mm
  • No of Pages: 104
  • Series Title: German
  • Weight: 267 gr

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