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Stadtmarketing für Berlin

Stadtmarketing für Berlin

          
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About the Book

Studienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Kommunikation, Note: 1,3, Universität der Künste Berlin, Sprache: Deutsch, Abstract: Der Standort Berlin hat seit dem Fall der Mauer einen nachhaltigen Wandel erlebt. Meilenstein war der Wechsel der Bundesregierung 1999 von Bonn nach Berlin. Bis 2000 war es gelungen, Berlin unter dem Label "Das neue Berlin" als deutsche Hauptstadt zu positionieren. Doch der Einbruch am neuen Markt, die Bankenkrise, hohe Schulden und die fehlende Wirtschafts- und Steuerkraft Berlins belasten den Imagegewinn der Stadt erheblich. Seit dieser Krise hat sich - zumindest in Deutschland - eine nachhaltig negative Stimmung gegen Berlin breitgemacht, welche mit alten Vorurteilen und neuer Skepsis genährt wird. Berlin wird als eine Stadt gesehen, die nur auf Kosten der anderen Bundesländer und des Bundes leben und überleben kann. Der Stadt und dem Staat werden Provinzialismus und Unfähigkeit vorgeworfen. Diese Arbeit entwirft ein konzept für eine Imagepflege und konsequentes Stadtmarketing der Stadt Berlin.


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Product Details
  • ISBN-13: 9783656700074
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3656700079
  • Publisher Date: 22 Jul 2014
  • Height: 254 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 77 gr


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