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Sprachvarietäten in der Werbung. Jugendsprache und Dialekte als Werbestrategie

Sprachvarietäten in der Werbung. Jugendsprache und Dialekte als Werbestrategie

          
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About the Book

Studienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Fachkommunikation, Sprache, Note: 2,3, Universität Mannheim, Sprache: Deutsch, Abstract: Diese Ausarbeitung thematisiert die Verwendung von Sprachvarietäten in der Werbung. Der erste Teil erklärt zunächst den Begriff Sprachvarietäten im Allgemeinen und beschäftigt sich im Anschluss mit dem Phänomen Werbung und den gesendeten Werbebotschaften. Danach wird aufgezeigt, wie wichtig die Zielgruppe für die Vermarktung ist. Auch wird ein Blick auf die verschiedenen Zielgruppen geworfen, die im Fokus der Werbung stehen und die an die Zielgruppen angepassten Strategien werden erläutert. Der anschließende Teil befasst sich mit der Jugendsprache und ihrem Gebrauch in der Werbung. In diesem Kontext werden auch die Gemeinsamkeiten und Unterschiede der Werbe- und Jugendsprache dargelegt. Danach wird die Fachsprache in der Werbung genauer betrachtet. Der letzte Teil analysiert die Verwendung von Dialekten als Werbesprache. Nach der Begriffserklärung folgt eine Analyse der sozialen Dialekte und der Regionalsprachen in Werbebotschaften. Gegen Werbung ist keiner von uns immun. Täglich werden wir in unserem Alltag mit einer großen Flut an Werbebotschaften konfrontiert. Sie zieren Reklame- und Lichttafeln und füllen in Zeitschriften und Zeitungen jede freie Lücke. Auch im Radio, Kino und Fernsehen ist Werbung ständig präsent und lauert dem potenziellen Käufer und Konsument in den modernen digitalen Medien im Internet auf. In unserer medialisierten Welt, in der Konsum ganz großgeschrieben wird, gibt es keine Chance der Werbeflut zu entkommen. Die Werbung fesselt nicht nur die Erwachsenen, sondern zieht auch Kinder und Jugendliche fest in ihren Bann. Um unsere Aufmerksamkeit zu erlangen und uns schließlich zum Kauf zu animieren, setzt die Werbeindustrie ganz bewusst zahlreiche strategische Mittel ein. David Ogilvy, eines der berühmtesten Werbetexter aller Zeiten, war felsenfest davon überzeugt, dass "[s]i intent


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Product Details
  • ISBN-13: 9783346652553
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346652556
  • Publisher Date: 07 Apr 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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