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Spotify: "Music for everyone" Quel avenir pour le géant de la musique en streaming ?

Spotify: "Music for everyone" Quel avenir pour le géant de la musique en streaming ?

          
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About the Book

Un guide pratique et accessible pour tout savoir sur Spotify et ses créateurs passionnés Avec plus de 60 millions d'utilisateurs actifs à travers le monde en fin d'année 2014, Spotify est de loin l'acteur incontournable de l'écoute de musique en streaming. Mais que sait-on réellement de l'entreprise et des moyens qu'elle met en oeuvre pour proposer à l'auditeur ses morceaux préférés ? Quelles sont les clés de la réussite de cet acteur qui a révolutionné la manière de consommer la musique ? D'ailleurs, l'entreprise est-elle véritablement rentable ? Ce livre vous aidera à - Comprendre la révolution que se joue dans le secteur musical - Connaître les dessous de la création de l'entreprise - Vous faire une idée précise des développements et des ambitions de Spotify - Et bien plus encore ! Le mot de l'éditeur: Avec l'auteur, Charlotte Bouillot, nous avons voulu dresser un tableau des réalités de l'industrie musicale au travers de l'analyse de l'acteur colossal qu'est Spotify et, ainsi, retracer le passionnant parcours des entrepreneurs, Daniel Ek et Martin Lorentzon, pour que le lecteur apprécie la complexité et l'ingéniosité de ce service révolutionnaire. Juliette Nève À PROPOS DE LA SÉRIE 50MINUTES Business Stories La série Business Stories de la collection 50MINUTES propose des documents qui invitent tous les curieux à réfléchir et à s'inspirer des plus grandes entreprises qui ont marqué notre histoire ou qui participent au paysage économique actuel. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des pistes de réflexion, et, pour certains sujets, des études de cas et de nombreux exemp


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Product Details
  • ISBN-13: 9782806264190
  • Publisher: 50 Minutes
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: "Music for everyone" Quel avenir pour le géant de la musique en streaming ?
  • Width: 127 mm
  • ISBN-10: 2806264197
  • Publisher Date: 23 Jul 2015
  • Height: 203 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Weight: 50 gr


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