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Sportvereine als Unternehmen: Vergleich der Werder Bremen GmbH & Co. KGaA und der FC Bayern München AG

Sportvereine als Unternehmen: Vergleich der Werder Bremen GmbH & Co. KGaA und der FC Bayern München AG

          
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About the Book

Examensarbeit aus dem Jahr 2010 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, BVL Campus gGmbH, Veranstaltung: Betriebswirtschaftslehre - Unternehmensführung, Sprache: Deutsch, Abstract: Die Kommerzialisierung des Profi-Fußballs in Deutschland Spätestens seit der Weltmeisterschaft 2006 in Deutschland weiß jeder deutsche Bürger, welch einen Stellenwert der Fußball in unserer Gesellschaft einnimmt. Woche für Woche strömen hunderttausende, leidenschaftliche Sympathisanten und Fans in die Fußballtempel in der Republik, Millionen fiebern dem anstehenden Bundesliga-Spieltag vor den Fernsehschirmen entgegen. Ob im Fantrikot mit Stadionwurst und Bier im Plastikbecher in der Hand oder im eleganten Anzug mit Champagnerglas und eurasischem Fingerfood: der Fußball ist keineswegs mehr eine reine Sportveranstaltung, sondern zu einem glamourösen, gesellschaftlichen Großereignis mutiert. Da fachsimpelt der Lagerist mit dem renommierten Rechtsanwalt auf der Tribüne über den Fehlpass des Lieblingsspielers und der bekannte Herzchirurg fällt dem einfachen Arbeiter beim Tor seiner Mannschaft um den Hals. In der Loge bewirtet der lokale Großunternehmer die für ihn nützlichen Geschäftspartner, um zwischen Abseitsstellungen und Freistößen schon einmal über kommende Wirtschaftsprojekte zu philosophieren und Geschäfte anzubahnen. Der Fußball verbindet... Er überbrückt Differenzen zwischen Menschen aus verschiedensten sozialen Schichten und fördert das Miteinander innerhalb der Gesellschaft. Doch rückt der sportliche Aspekt und Reiz nach und nach weiter in die Ferne. Der moderne Fußball ist ein Spagat zwischen Fans und Weltfirmen, zwischen emotionalen Hoch- und Tiefpunkten und Kommerz, zwischen Wettskandalen, Spielertransfers in Millionenhöhe, internationalen Wettbewerben und einer Zukunft nach der Weltmeisterschaft 2010 in Südafrika. Auf den nachfolgenden Seiten werde ich deshalb zunächst auf die grundlegenden Strukturänderungen eingehen, die die Kommerzialisierung des


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Product Details
  • ISBN-13: 9783640729043
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 86 gr
  • ISBN-10: 3640729048
  • Publisher Date: 22 Oct 2010
  • Height: 210 mm
  • No of Pages: 56
  • Series Title: German
  • Sub Title: Vergleich der Werder Bremen GmbH & Co. KGaA und der FC Bayern München AG
  • Width: 148 mm

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