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Sport-Sponsoring: An Den Beispielen: Fifa Fußball-Wm 2006tm in Deutschland Und Fifa Fußball-Wm 2010tm in Südafrika

Sport-Sponsoring: An Den Beispielen: Fifa Fußball-Wm 2006tm in Deutschland Und Fifa Fußball-Wm 2010tm in Südafrika

          
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About the Book

Im digitalen Zeitalter des information overload wird es für Unternehmen immer schwieriger, die relevanten Zielgruppen zu erreichen. Sport wirkt schon seit jeher als Zuschauermagnet und zieht Menschen in seinen Bann. Deshalb eignet sich das Sport-Sponsoring ideal zur kommunikativen Ansprache unterschiedlicher Zielgruppen. Auch im deutschsprachigen Raum gewinnt gerade der Fußball an immer größerer Bedeutung und Beliebtheit. Vor diesem Hintergrund beleuchtet dieses Buch das Sponsoring, wie auch das wichtiger werdende Ambush Marketing, großer Sport-Events am Beispiel der Fußball-Weltmeisterschaften in Deutschland 2006 und in Südafrika 2010 an einer Vielzahl von Praxisbeispielen.

Leider sind in der Vergangenheit fehlerhafte Drucke des Werkes in Umlauf geraten (Fehler auf dem Umschlag). Wenn Sie Ihr fehlerhaftes Exemplar umtauschen möchten, wenden Sie sich bitte an Anja Cheong, Acquisitions Editor Business & Economics, unter anja.cheong@degruyter.com


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Product Details
  • ISBN-13: 9783486591194
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter De Gruyter
  • Height: 244 mm
  • No of Pages: 254
  • Series Title: German
  • Sub Title: An Den Beispielen: Fifa Fußball-Wm 2006tm in Deutschland Und Fifa Fußball-Wm 2010tm in Südafrika
  • Width: 170 mm
  • ISBN-10: 3486591193
  • Publisher Date: 05 May 2010
  • Binding: BB
  • Language: ger
  • Returnable: Y
  • Spine Width: 16 mm
  • Weight: 612 gr


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Sport-Sponsoring: An Den Beispielen: Fifa Fußball-Wm 2006tm in Deutschland Und Fifa Fußball-Wm 2010tm in Südafrika
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