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Sport als Wettbewerbsvorteil in touristischen Destinationen anhand des Beispiels Willingen im Hochsauerland

Sport als Wettbewerbsvorteil in touristischen Destinationen anhand des Beispiels Willingen im Hochsauerland

          
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About the Book

Zwischenprüfungsarbeit aus dem Jahr 2007 im Fachbereich Sport - Medien und Kommunikation, Note: keine, Georg-August-Universität Göttingen, Sprache: Deutsch, Abstract: Trotzt wirtschaftlicher Schwierigkeiten befindet sich die deutsche Tourismusindustrie nach wie vor im Aufwind. Laut ADAC gaben die Deutschen im Jahr 2006 circa 51 Mrd. für ihren Urlaub aus. Statistiken aus dem Reise Monitor 2007 belegen diese Entwicklung, denn aktuell interessieren sich 39 % der Deutschen für Informationen über Reisen und Urlaubsziele. Damit liegt das Interesse deutlich über dem für Mode, Autos, Gesundheitsprodukte, Altersvorsorge oder technische Geräte. Zudem sind der Anteil der deutschen Urlaubsreisenden 2007 auf 65,1 % und die Ausgaben für Auslandsreisen um 4,4 % gestiegen (vgl. 2.4). Für die kommenden Jahre prognostizieren Experten nochmals einen deutlichen Anstieg der Urlaubsausgaben. Des Weiteren planen 77,9 % der Deutschen mit großer Sicherheit nächstes Jahr einen Urlaub, so dass sich der aufsteigende Trend auch zukünftig fortsetzt. Über Einzelheiten der individuellen Urlaubsvorlieben lassen sich für die Zukunft sicherlich keine definitiven Aussagen treffen, jedoch befindet sich die junge Branche des Sporttourismus aktuell auf dem Vormarsch. Bezieht man passive Sporttouristen wie beispielsweise die Zuschauer eines Fußballspiels oder anderen Sportevents in den Bereich des Sporttourismus mit ein, so lässt sich mit großer Wahrscheinlichkeit ein bedeutendes Wachstum in diesem Segment voraussagen. Am Beispiel der FIFA-Fußballweltmeisterschaft 2006 in Deutschland, deren wirtschaftliche und touristische Auswirkungen uns nachwievor positiv beeinflussen, lässt sich die enorme Bedeutung, die Sport für den Tourismus einnehmen kann, repräsentativ ablesen (vgl. 2.4). Zudem machen viele Menschen ihre Urlaubsentscheidung auch von den sportlichen Begebenheiten der in Betracht kommenden Destination abhängig. Gerade die Beliebtheit des Fahrradtourismus befindet sich nach wie vor auf einem sehr


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Product Details
  • ISBN-13: 9783640851539
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3640851536
  • Publisher Date: 07 Mar 2011
  • Height: 210 mm
  • No of Pages: 42
  • Series Title: German
  • Weight: 68 gr


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