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Sponsoring. Moglichkeiten Und Grenzen Einer Form Der Kulturfinanzierung

Sponsoring. Moglichkeiten Und Grenzen Einer Form Der Kulturfinanzierung

          
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About the Book

Magisterarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Universität Lüneburg (BWL), Sprache: Deutsch, Abstract: Die Vielfalt der Kulturlandschaft in der Bundesrepublik Deutschland ist so groß wie in kaum einem anderen europäischen Land. Im Jahre 2000 wurden insgesamt 4.716 Museen und 369 Theater gezählt. Davon gehörten 2.796 Museen und 153 Theater zu den öffentlichen Kulturbetrieben, die vor allem von Bund, Ländern und Kommunen getragen wurden. Insbesondere seit Ende der siebziger bis Ende der achtziger Jahren gewann die Kultur in unserer Gesellschaft immens an Bedeutung, was sich zuletzt nicht nur in den Zahlen der kontinuierlich steigenden staatlichen Kulturausgaben, die sich von 1977 bis 1986 mit einer durchschnittlichen Rate von 7,7% pro Jahr erhöht haben, und den damit verbundenen zahlreichen Neubauten an Museen und Theatern widerspiegelte, sondern ebenso in dem Interesse der Wirtschaftskonzerne, die das Kultursponsoring für sich entdeckten. Seit 1992 stagnieren die staatlichen Kulturfördermittel jedoch aufgrund rezessiver Haushaltslagen. Angesichts der staatlichen finanziellen Engpässe und der parallel dazu steigenden Kosten der Kulturinstitutionen haben die öffentlichen Kulturbetriebe in den letzten Jahren, neben rasanten Veränderungen in den Betriebsformen, eine Verlagerung der Aktivitäten der öffentlichen Hand in den privatwirtschaftlichen Bereich erfahren. Finanzierungsmaßnahmen, wie zum Beispiel das Sponsoring, Fundraising oder Public- Private-Partnership werden auch in Zukunft, komplementär zu den staatlichen Zuwendungen, erheblich an Bedeutung gewinnen, zumal die finanzielle Leistungsfähigkeit des Staates, der Länder und der Kommunen voraussichtlich weiter abnehmen wird. Heute, im Jahre 2003, bietet diese Form der Kulturfinanzierung, trotz bzw. wegen der bereits gemachten Erfahrungen, mindestens ebenso viel Diskussionsmaterial. Erstens stehen nach wie vor viele Kulturschaf


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Product Details
  • ISBN-13: 9783638759601
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3638759601
  • Publisher Date: 26 Sep 2007
  • Height: 210 mm
  • No of Pages: 106
  • Series Title: German
  • Weight: 149 gr


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