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Spezielle Einflussfaktoren auf den Kurs von Fussballaktien: Eine empirische Analyse von Borussia Dortmund

Spezielle Einflussfaktoren auf den Kurs von Fussballaktien: Eine empirische Analyse von Borussia Dortmund

          
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About the Book

Masterarbeit aus dem Jahr 2015 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,0, Universität Kassel (Lehrstuhl für Corporate Finance), Sprache: Deutsch, Abstract: Diese Arbeit geht der Kernfrage nach, welchen direkten Einfluss sportliche Erfolge auf den Aktienkurs eines Fußballvereins haben. Sie verdeutlicht, dass speziell Fußballergebnisse als Indikator des sportlichen Erfolgs eine gute Bewertungsgrundlage bieten, um den Zusammenhang zu messen. Fußballergebnisse erlauben Investoren von Fußballvereinen die Qualität der Arbeit des Managements in kurzen zeitlichen Abständen - ohne transferiertes Insiderwissen - zu beurteilen. Daher wird die Annahme getroffen, dass Spielergebnisse zu einer signifikanten kurzfristigen Kursreaktion führen. Hieraus lassen sich unter Umständen auch Rückschlüsse auf eine geeignete Investmentstrategie ableiten. Da nicht davon ausgegangen wird, dass von jedem Spielergebnis der gleiche Einfluss auf den Kurs herrscht, werden die Spiele nach ökonomischen und psychologischen Faktoren kategorisiert. Hinsichtlich ökonomischer Faktoren wird unterstellt, dass Ergebnisse in Wettbewerben, in denen höhere Einnahmen erzielt werden können, einen stärkeren Einfluss auf den Aktienkurs ausüben. Erwartungen über den Ausgang eines Spiels bilden derweil die Grundlage für die Untersuchung psychologischer Faktoren. So werden unerwartete Ergebnisse einem Schock an Aktienmärkten gleichgesetzt, der zu außerordentlich hohen Kursausschlägen führt, was wiederum als ein Zeichen für eine Überreaktion zu interpretieren ist. Anhand von Erwartungen kann darüber hinaus untersucht werden, ob die Annahme informationseffizienter Märkte für die Betrachtung als erfüllt angesehen werden kann. Da ein Widerspruch zu den Annahmen der neoklassischen Kapitalmarkttheorie angenommen wird, wird zunächst die Aktienbewertung nach dem neoklassischen Ansatz näher vorgestellt. Anschließend wird die Besonderheit von Fußballaktien mit dem Zusammenhang von sportlicher und finanzieller P


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Product Details
  • ISBN-13: 9783668235175
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 102
  • Series Title: German
  • Sub Title: Eine empirische Analyse von Borussia Dortmund
  • Width: 148 mm
  • ISBN-10: 3668235171
  • Publisher Date: 16 Jun 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 145 gr


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