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Speaking and Writing for Effective Business Communication

Speaking and Writing for Effective Business Communication

          
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About the Book

Communication needs to match demands of global business transactions in order to make them work. Theorists and practitioners of business communication, therefore, have made it effectively professional. The communication revolution has significantly helped them to make it so. Speaking and Writing for Effective Business Communication has been designed as both a text for study as well as a guide with tips for professional practice. It is comprehensive in its coverage and deals with most theoretical and practical aspects of business communication. The book attempts to capture these facts and trends in order to provide the student and the practitioner of business an effective tool of communication that is contemporary, professional and global. Against the backdrop of lucidly explained concepts, the reader is led to practise and master skills of speaking, listening, oral presentation and reading business documents. The book provides examples from real-life situations so that the reader can easily relate to them. In this and many other ways it fulfils a long felt need to make business communication a facile tool that can help one to respond to the communication challenges faced by today’s business and commercial world. Presented in a reader-friendly format the book engages the attention of students with a number of illustrations emphasizing completeness, correctness, an eye for meticulous detail and a wide range of learner activities. What is more, the student of modern business communication will find here a choice of models, summaries, checklists and other study aids. They will lead him/her, through effective pedagogy, to an independent and mature handling of forms of oral and written business communication. The book is highly readable and excellent material for teaching effective business communication. Salient features • The book is a perfect blend of oral and written communication in the present day context of Information Technology. • It is useful for improving general communicative competence and helps students prepare for international examinations on English language skills. • The book deals with widely used communication skills relevant to many disciplines of study. • The book also provides useful and exhaustive exercises that will help students practise their communication skills. • Modern theories of communication, chiefly, the ‘communicative approach’ underlie the entire book making verbal communication practical and profession-specific.


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Product Details
  • ISBN-13: 9780230630123
  • Publisher: Macmillan Publishers India
  • Publisher Imprint: Macmillan Publishers India
  • Language: English
  • Weight: 500 gr
  • ISBN-10: 0230-63012
  • Publisher Date: 2007
  • Binding: Paperback
  • No of Pages: 226

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