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Soziale Medien als politische Waffe. Donald Trump und Twitter

Soziale Medien als politische Waffe. Donald Trump und Twitter

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Medienpsychologie, Note: 1,3, EBC Hochschule Hamburg, Sprache: Deutsch, Abstract: Nicht nur in der vergangenen Präsidentschaftswahl der Vereinigten Staaten von 2016, sondern auch in der Wahl 2020 spielt er die Hauptrolle, das Phänomen Donald Trump. Durch ihn als Person macht auch ein bekanntes Netzwerk immer wieder Schlagzeilen. Wie es dazu kam und warum Donald Trump seinen Erfolg einem Online-Ökosystem aus sozialen Netzwerken verdankt, damit beschäftigt sich ein Artikel der Zeit Online genauer, ebenso wie diese Hausarbeit. Seit Donald Trump im Juni 2015 ankündigte, bei den US-Präsidentschaftswahlen 2016 kandidieren zu wollen, befindet sich die nationale und internationale Medienberichterstattung in einem Modus der Dauererregung. In einer Mischung aus Faszination, Ekel und Ungläubigkeit verfolgen die Nachrichtenmedien seit her jede Äußerung Trumps mit großer Skandalisierungsbereitschaft. Gerade dadurch, dass sich Trump nicht um die Regeln der öffentlichen Repräsentation schert, positioniert er sich als moralische Alternative zum herkömmlichen Politikbetrieb. Er gewinnt an Popularität, weil er die Behauptung einer Herabsetzung der 'einfachen Leute' zum Leitmotiv seiner Kommunikation gemacht hat. Dabei artikuliert er seine Kritik in einem im höchsten Maße herabsetzenden, oftmals direkt beleidigenden Tonfall, der an Stimmungslagen im rechten Lager partizipiert. Insbesondere Twitter bietet ein ideales Kommunikationsmittel für Trumps Programm der permanenten Zuspitzung: Es suggeriert eine Form direkter Ansprache, umgeht die indirekte Funktion der Nachrichtenmedien, hat einen kurzen und unkomplizierten Diskurs und honoriert aufgrund der Wertsteigerung durch Likes und Retweets aggressive Adressierungsweisen und Zustimmung. Die auf maximal 280 Zeichen begrenzte Twitter Mitteilung dient als ideales Medium für seine Strategie der Provokation und Zuspitzung. Sie darf nicht nur, sie muss verkürzen, zuspitzen, person


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Product Details
  • ISBN-13: 9783346330109
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346330109
  • Publisher Date: 14 Dec 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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