Home > Business & Economics > Business & management > Sales & marketing > Advertising > SOSTAC(r) Guide To Your Perfect Digital Marketing Plan
1%
SOSTAC(r) Guide To Your Perfect Digital Marketing Plan

SOSTAC(r) Guide To Your Perfect Digital Marketing Plan

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

2021 Edition (V7) of PR Smith's popular SOSTAC(R) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC(R) Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation, Martech Spine v Martech Stack, Why Digital Transformation fails, Stakeholder Marketing, Automated Journeys, Voice Search and we introduced the fourth 'M' the fourth key resource. The SOSTAC(R) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(R) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(R) Guide has achieved more than 1,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(R) gives you a simple framework to put that right." Dave Chaffey, CEO Smart Insights""A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Globa"This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans." IDM SOSTAC(R) Certified Planners online portal is now open for those that want to become SOSTAC(R) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple-choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(R) Certified Planner certificate. See https: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org
About the Author: PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(R) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . Paul's personal blog is popular www.PRSmith.org/blog with critical articles like 'How Trump won!' using clever marketing techniques. Paul advises companies around the world including his latest project - launching Sri Lanka Golf Tours to bring tourists to the Pearl in The Indian Ocean. Paul also founded an NFP edutainment programme to inspire youths through short stories about sportsmanship www.GreatSportsmanship.org


Best Sellers



Product Details
  • ISBN-13: 9780956106858
  • Publisher: PR Smith
  • Publisher Imprint: PR Smith
  • Height: 229 mm
  • No of Pages: 320
  • Series Title: Sostac(r
  • Weight: 430 gr
  • ISBN-10: 0956106854
  • Publisher Date: 06 Feb 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 17 mm
  • Width: 152 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
SOSTAC(r) Guide To Your Perfect Digital Marketing Plan
PR Smith -
SOSTAC(r) Guide To Your Perfect Digital Marketing Plan
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

SOSTAC(r) Guide To Your Perfect Digital Marketing Plan

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!