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Solo los Paranoides Sobreviven

Solo los Paranoides Sobreviven

          
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About the Book

-Como enfrentar el cambio?
-Como protegerse de la competencia?
-El CEO director de la empresa mas exitosa de Chips no escatima informacion y revela las claves para superar cualquier inconveniente.
"En cuestiones de negocios la paranoia cobra un importante valor, porque en el exito de los negocios esta la semilla de su propia destruccion," asegura Andrew Grove - director de Intel, la quinta compania mas admirada de los EE.UU. y la septima de las mas rentables entre las 500 de Fortune. "A que fuentes recurrir para prever los peligros antes de que empiecen los problemas? Como abordar a los mas leales ejecutivos y clientes, que tal vez sigan adhiriendo a la traicion?," advierte el autor. Conocedor de todos los riesgos, Grove intenta responder todos estos interrogantes.
Solo los paranoides sobreviven resalta la responsabilidad que los managers tienen frente a los constantes ataques de la competencia, al tiempo que entrena al lector en lo que el autor dio por llamar "Puntos de Inflexion Estrategica" (PIE). Los PIE son cambios repentinos del mercado que producen variaciones fundamentales en la manera de conducir los negocios. Pueden ser desencadenados por la megacompetencia o por un cambio en la tecnologia. A traves de ejemplos y reflexiones sobre sus experiencias, Grove brinda las tecnicas necesarias para atravesar y enfrentar los cambios que se producen cuando todas las reglas del juego dejan de tener vigencia.


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Product Details
  • ISBN-13: 9788475774329
  • Publisher: Ediciones Granica, S.A.
  • Publisher Imprint: Ediciones Granica, S.A.
  • Depth: 15
  • Language: Spanish
  • Returnable: N
  • Spine Width: 14 mm
  • Width: 154 mm
  • ISBN-10: 8475774326
  • Publisher Date: 01 Nov 2001
  • Binding: Paperback
  • Height: 230 mm
  • No of Pages: 235
  • Series Title: Spanish
  • Weight: 353 gr


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