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Social-Media-Marketing als Kommunikationsinstrument: Wie Unternehmen von Social Media profitieren können

Social-Media-Marketing als Kommunikationsinstrument: Wie Unternehmen von Social Media profitieren können

          
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About the Book

Bachelorarbeit aus dem Jahr 2012 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 2,1, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Frankfurt früher Fachhochschule, Veranstaltung: Wirtschaftsinformatik, Sprache: Deutsch, Abstract: Die Zielsetzung der Arbeit ist es heraus zu finden, unter welchen Umständen das Social-Media-Marketing für Unternehmen eine Erfolgsaussicht hat. Dabei soll das Ergebnis an einer jungen Zielgruppe festgemacht werden. Diese Gruppe ist vermehrt auf Social-Media-Plattformen vertreten und verbringt einen großen Teil ihrer Freizeit in virtuellen Welten, um mit Freunden zu chatten, Videos zu schauen, Statusmeldungen zu posten, Kontakte zu knüpfen, Bilder auszutauschen oder alte Freunde wieder zu finden. Können Unternehmen in diese Welt eintauchen, um junge Menschen zum Kauf ihrer Produkte zu animieren? Passt diese Art der Kommunikation zu jedem Unternehmen? Lohnt sich der finanzielle Aufwand? Wie kann eine Firma den Erfolg kontrollieren? Und wann sollte ein Unternehmen die Finger davon lassen? Diese Fragen werden in dieser Arbeit behandelt. Um das Ergebnis besser unterstützen zu können, werden die Resultate mit Studien verglichen, die es zum Thema Social-Media-Einsatz gibt. In diesen Studien soll vor allem das Interesse der jungen Menschen an Social-Media-Kampagnen beleuchtet werden. Außerdem soll es darum gehen, wie diese mit solchen Kampagnen umgehen. Ist dieses Verhalten interessant für Unternehmen und können diese Profit daraus schlagen? Social Media ist aktuell in aller Munde. Fast jeder Mensch, der eine Verbindung ins Internet hat, nutzt einen Account bei Facebook, StudiVZ, Xing, LinkedIn oder MySpace. Seit den Präsidentschaftswahlen in den USA im Jahr 2008 ist bekannt, dass Social-Media-Marketing lohnenswert sein kann. Denn Barack Obama ist nicht nur durch seine Auftritte im Fernsehen populär geworden, er nutzte zudem die Social-Media-Plattformen, um bekannter zu werden. So twitterte Obama Neuigkeiten bei Twi
About the Author: Rochus Stobbe wurde 1981 in Göttingen geboren. Nach seinem Abitur, das er im Jahr 2001 ablegte, entschloss er sich zu einer Ausbildung als Fachinformatiker (Systemintegration) bei der Gesellschaft für Zahlungssysteme mbH in Kooperation mit der Siemens AG. Nach der Ausbildung zog es ihn zu dem weltweit agierenden Marketingunternehmen Catalina Marketing in Bad Homburg. Dort arbeitet er seit 2005 als IT-Manager. Berufsbegleitend legte er 2012 das Studium zum Bachelor of Science (Wirtschaftsinformatik) ab. Im Sommer 2015 absolvierte er seinen Master in IT-Management.


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Product Details
  • ISBN-13: 9783656178774
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 100 gr
  • ISBN-10: 3656178771
  • Publisher Date: 27 Apr 2012
  • Height: 210 mm
  • No of Pages: 68
  • Series Title: German
  • Sub Title: Wie Unternehmen von Social Media profitieren können
  • Width: 148 mm


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