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Social Recruiting für die Generation Y. Strategien für das Employer Branding

Social Recruiting für die Generation Y. Strategien für das Employer Branding

          
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About the Book

Bachelorarbeit aus dem Jahr 2021 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Köln, Sprache: Deutsch, Abstract: Die Arbeit zeigt, wie ein erfolgreiches Recruiting über Social Media gelingt. Die Bedeutung der Personalgewinnung hat in den vergangenen Jahren einen Aufschwung erlebt. Durch Einflussfaktoren wie den demografischen Wandel und den daraus resultierenden Fachkräftemangel sowie die Technisierung und Digitalisierung der Arbeitswelt wird der Faktor menschlicher Arbeit knapp und das bei steigender Nachfrage an jungen Talenten. Da der langfristige Erfolg oder Misserfolg eines Unternehmens sich durch die Wirksamkeit seiner Rekrutierung und Bindung von Talenten entscheidet, wiegt die Bedeutung von Personalgewinnung schwerer denn je. Dadurch sehen sich Unternehmen auf dem Arbeitsmarkt im Wettbewerb um die knappe Ressource junger und qualifizierter Arbeitnehmer. Dies sorgt dafür, dass die jungen Talente eine größere Freiheit bei der Auswahl ihres zukünftigen Arbeitgebers haben. Um in dem War for Talents mitzuhalten, befassen sie sich mit den Interessen und Anforderungen ihrer Zielgruppe, um aus diesen Informationen Erwartungen an potentielle Arbeitgeber ableiten zu können. Hierdurch wandeln sich viele Bereiche des Arbeitsmarktes von einem Arbeitgeber- hin zu einem Arbeitnehmermarkt. Die Generation Y, oder auch als die Millennials bekannt, sind im Alter von 26 bis 41 und bilden die zweitgrößte Generationengruppe in Deutschland. Da sie aktuell die wichtigste Zielgruppe im Kampf um die Vorbeugung des Fachkräftemangels ausmachen, sind sie auf dem Arbeitsmarkt besonders beliebt. Mit den Millennials steigt eine selbstbewusste Generation in den Arbeitsmarkt ein, die Unternehmen vor neue Herausforderungen stellt, da ihnen bewusst ist, dass sie benötigt werden. Sie haben konkrete Erwartungen vom Arbeitsleben und hohe Anforderungen an ihre Arbeitgeber und entscheiden sich im Rahmen ihrer Arb


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Product Details
  • ISBN-13: 9783346612250
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3346612252
  • Publisher Date: 02 May 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 145 gr


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